China Digital Customer Engagement

China Digital Customer Engagement


With 700 million internet users and a rapidly evolving e-commerce ecosystem, China has leapfrogged many other global markets in its swift digital development.

Among other digitalization efforts, engaging customers via an omni-channel strategy has become increasingly important for both B2B and B2C companies to drive sales and marketing efforts.

With this in mind, FSG has developed a framework for effective digital customer engagement and 10 case studies on how multinational and local companies are leveraging digital channels to improve demand generation, enhance customer service, and collect customer insigh

What you will learn

  • What makes China's digital landscape unique from other markets
  • How customer engagement is being redefined across B2B and B2C by digital innovations in China
  • Learn from 10 actionable case studies breaking down the latest best practices in China digital customer engagement
What you will receive
  • Immediate access to the 36-page PDF report
  • Exclusive email updates covering emerging markets business topics
  • Special discounts on future report purchases

Executive Summary
Understanding China's Rapidly Evolving Digital Landscape
Rapid Digital Development in China
The Government Drives Digital Development
Local Players Dominate the Market
Consumer Behaviors are Evolving
Digital Awareness is Rising in B2B Sectors
E-Commerce Readiness Varies
Strategic Framework for Effective Digital Customer Engagement
FSG's Digitalization Strategy Framework
Research Focus: Digital Customer Engagement
Case Studies on Effective Digital Customer Engagement
Case Studies: Demand Generation
Case 1: Build a Comprehensive Traffic Plan
Case 2: Improve Integrated Digital Marketing
Case 3: Partner with O2O Service Providers
  Case 4: Upgrade Business Model with Services
  Case Studies: Customer Service
  Case 5: Integrate WeChat With Your CRM
  Case 6: Capitalize on the QR Code Wave (B2C/B2B)
  Case 7: Develop Smart Products and Services
  Case Studies: Customer Insight
  Case 8: Partner to Avoid Tech Regulatory Risk
  Case 9: Take an O2O2O Approach
  Case 10: Shift Positioning from B2B to B2B2C
About Frontier Strategy Group

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