Growth in the world major household appliances market will average 3.0 percent per year through 2019 to 445 million units. Market increases will be boosted primarily from increasing personal income levels in developing areas, where ownership levels are currently low and there remains significant opportunities for first time purchases.
This report segments the world major household appliance industry by product and region. Data is provided in million units.
World major household appliance products include:
Refrigerators & Freezers
Clothes Washers & Dryers
Large Cooking Appliances
Refrigerators and freezers will continue to be the largest product through 2019, comprising 36 percent of the market. Refrigerators are generally the first major household appliance purchased, and the product has high ownership rates even in many middle and low income countries.
Regions covered in this report include:
Central & South America
The Africa/Mideast region will see the strongest advances among world regions through 2019. Current ownership rates of major household appliances are low, and anticipated personal income growth will result in a large number of first time purchases.
The world major household appliance industry is concentrated, with a large portion of global sales accounted for by a small number of companies. Leading suppliers of major household appliances include BSH Hausgeräte, Candy Hoover, Controladora Mabe, Electrolux, Haier, Konka Group, LG Electronics, Midea, Miele, Panasonic, Samsung Electronics, Sharp Electronics, and Whirlpool.