This report forecasts to 2029 US meal and snack bar retail sales in pounds and nominal US dollars. To illustrate historical trends, US meal and snack bar retail sales are provided for 2019-2024. Total retail sales by value are segmented by category in terms of: meal bars; breakfast, cereal, and snack bars; granola bars; and other snack bars such as diet and protein bars.
This report focuses on the market for selected meal and snack bar products sold to consumers in the US through retail channels. All retail distribution channels are covered, including supermarkets and grocery stores, mass merchandisers and supercenters, warehouse clubs, specialty food stores, health/natural food stores, convenience stores, drugstores, dollar stores, and direct sales channels such as online and mail order.
A full outline of report items by page is available in the Table of Contents.
Related NAICS Codes:
- 311340 Nonchocolate Confectionery Mfg
- 311351 Chocolate and Confectionery Mfg from Cacao Beans
- 311412 Frozen Specialty Food Mfg
- 311423 Dried and Dehydrated Food Mfg
- 311514 Dry, Condensed, & Evaporated Dairy Product Mfg
- 311811 Retail Bakeries
- 311812 Commercial Bakeries
- 311813 Frozen Cakes, Pies, and Other Pastries Mfg
- 311821 Cookie and Cracker Mfg
- 311991 Perishable Prepared Food Mfg
- 424420 Packaged Frozen Food Merchant Wholesalers
- 445110 Supermarkets and Other Grocery (except Convenience) Stores
- 445292 Confectionery and Nut Stores
- HIGHLIGHTS
- MARKET ENVIRONMENT
- Market Size
- Snacking Trends
- Meal & Snack Bar Consumer Insights
- Key Opportunities
- ABOUT THIS REPORT
- Scope
- Sources
- Industry Codes
- Resources
- LIST OF TABLES & FIGURES
- Figure 1 | Key Trends in the US Meal & Snack Bar Retail Market, 2024 – 2029
- Figure 2 | US Meal & Snack Bar Retail Sales by Product; 2019 – 2024, 2029 (US$ bil)
- Table 1 | US Meal & Snack Bar Retail Sales by Product; 2019 – 2024, 2029 (US$ mil)
- Table 2 | US Meal & Snack Bar Retail Value & Volume Sales; 2019 – 2024, 2029
- Figure 3 | US Meal & Snack Bar Retail Sales by Product; 2019 – 2024, 2029 (% of value)
- Table 3 | Frequency of Snacking Habits on a Typical Weekday, 2024 & 2025 (% of consumers)
- Table 4 | Always or Usually Eating Breakfast or Snacking More Than Once a Day by Demographic, 2024 (% of consumers)
- Table 5 | Reasons for Snacking, 2024 & 2025 (% of consumers)
- Table 6 | Number of Breakfast/Cereal/Granola Bars Eaten in Last 30 Days, 2018 – 2024 (% of US households that eat breakfast/cereal/granola bars)
- Table 7 | Consumption Rates for Selected Brands of Breakfast/Cereal/Granola & Nutrition/Energy Bars, 2014 – 2024 (% of households that eat bars)
- Table 8 | NAICS & SIC Codes Related to Meal & Snack Bars
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