Report cover image

Buy Now, Pay Later: United States

Publisher Freedonia Focus Reports
Published Nov 30, 2025
Length 36 Pages
SKU # FFO20723703

Description

This report forecasts from 2025 to 2027 the US Buy Now, Pay Later (BNPL) market in nominal US dollars. The total market is also provided for 2019-2024.

BNPL installment loans were designed as no-interest or low-interest options for consumers to pay for purchases in four equal payments over six weeks. In their original iteration, they were short term loans for small dollar purchases. Originally called point of sale (POS) installment loans, BNPL has become the standard term as the category has evolved and expanded with additional no-interest/low-interest payment products.

Freedonia quantifies trends in various measures of growth and volatility. Growth calculated as a compound annual growth rate (CAGR) employs, by definition, only the first and last datapoints over a period. The CAGR is used to describe forecast growth, defined as the expected trend beginning in the base year and ending in the forecast year. Readers are encouraged to consider historical volatility when assessing particular annual values along the forecast trend, including in the forecast year.

A full outline of report items by page is available in the Table of Contents.

Related NAICS Codes

  • 522110 Commercial Banking
  • 522120 Savings Institutions
  • 522190 Other Depository Credit Intermediation
  • 522210 Credit Card Issuing
  • 522220 Sales Financing
  • 522292 Real Estate Credit
  • 522293 International Trade Financing
  • 522294 Secondary Market Financing
  • 522298 All Other Nondepository Credit Intermediation
  • 522320 Financial Transactions Processing, Reserve, and Clearinghouse Activities
  • 541990 All Other Professional, Scientific, and Technical Services

Table of Contents

36 Pages
HIGHLIGHTS
MARKET ENVIRONMENT
Scope
Market Size & Forecast
Growth Drivers
BNPL Use & Usage Frequency
The BNPL User Risk Connection
The BNPL vs. Credit Card Riddle
The BNPL Mobile Connection
BNPL Usage Factors
BNPL User Interest in Broader Provider Offerings
Why Holdouts Do Not Use BNPL
INDUSTRY STRUCTURE
Market Leaders
ABOUT THIS REPORT
Scope
Sources
Industry Codes
Resources
LIST OF TABLES & FIGURES
Figure 1 | US BNPL Payment Value, 2019 – 2027 (US$ bil)
Table 1 | US BNPL Payment Value: Afterpay, Affirm, Klarna, PayPal, Sezzle, and Zip; 2019 – 2025 (US$ bil)
Table 2 | BNPL Payment Value Forecast, 2025 – 2027 (US$ bil)
Table 3 | NAICS & SIC Codes Related to the Buy Now, Pay Later Market

Search Inside Report

Pricing

Currency Rates
How Do Licenses Work?

How Do Licenses Work?

The primary function of a report license is to define how many people within a company are authorized to use the purchased report. This is separate to how a report might be delivered. Unless specifically identified otherwise, the purchase option is Single User. Below is a helpful description of that license, along with a sampling of others most commonly offered.

  • This license allows only one user to have access to and to use/read the report. It is not one user at a time or one user group; it is an individual who will be reading and utilizing the report.

  • This license allows for the entire purchasing company to read and use the report. This is the license level that would allow for a report to be placed on an internal company shared drive for access by all employees of that direct company. This license does not extend to parent or sister company use.

  • This license is designed to allow an entire department within a company full access to a report. The departmental license is a great option for companies that have more than one location and the department is spread out all over the country/world

  • This license is for companies that have one location where they want the report to be accessible by all employees within that physical location.

  • This is the most flexible of the licensing options. Some publishers will allow you to get a license for a preset number of people (typically 5). These licenses are ideal for small work groups.

License options are at the discretion of each publisher. As such, not all licenses indicated above are available for every product. If you are uncertain of the best license for your needs or would like a license that is not proactively available, please contact us and we will be happy to assist.

Request A Sample
Head shot

Questions or Comments?

Our team has the ability to search within reports to verify it suits your needs. We can also help maximize your budget by finding sections of reports you can purchase.
Chat Now
Contact Us