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Co-Branded Credit Cards: United States

Publisher Freedonia Focus Reports
Published Feb 28, 2025
Length 23 Pages
SKU # FFO19585015

Description

This report provides US co-branded credit card purchase trends in nominal US dollars. Data provided in this report include: co-branded credit card usage rates by selected types: have in own name vs. used in last 30 days, 2024 (% of adults); US co-branded credit card adoption by selected types: share of owners who used cards in last 30 days, 2021 – 2024 (% of adults); US co-branded credit card and store credit card adoption: have in own name vs. used in last 30 days, 2021 – 2024 (% of adults); frequent flyer program members, by airline, 2018 – 2024 (% of adults); hotel loyalty program enrollment, by program, 2024 (% of adults currently enrolled); and US retailer co-branded credit card programs, by segment: brand vs. parent company partnerships, 2025.

This report covers the US market for consumer co-branded credit cards, with an emphasis on recent changes in co-branded credit card program features and benefits, partner and issuer co-branded card strategies and competitive trends, co-branded growth trends among issuers and networks, and related trend and opportunity spotting.

A full outline of report items by page is available in the Table of Contents.

Related NAICS Codes:

  • 522110 Commercial Banking
  • 522120 Savings Institutions
  • 522190 Other Depository Credit Intermediation
  • 522210 Credit Card Issuing
  • 522220 Sales Financing
  • 522292 Real Estate Credit
  • 522293 International Trade Financing
  • 522294 Secondary Market Financing
  • 522298 All Other Nondepository Credit Intermediation
  • 522320 Financial Transactions Processing, Reserve, and Clearinghouse Activities
  • 541990 All Other Professional, Scientific, and Technical Services

Table of Contents

23 Pages
HIGHLIGHTS
MARKET ENVIRONMENT
Market Overview
Airline Partnerships
Hotel Partnerships
Retailer Partnerships
The Consumer
THE ISSUERS
Industry Context
ABOUT THIS REPORT
Scope
Sources
Industry Codes
Resources
LIST OF TABLES & FIGURES
Table 1 | US Purchase Volume for Mastercard, Visa, & American Express, Q2 2022 - Q2 2023 (US$ bil)
Table 2 | US Revolving Credit - Change, Flow, & Outstanding, 2016 - Q1 2021
Table 3 | US Co-Branded Credit Card Usage Rates by Selected Types, 2023 (% of adults)
Table 4 | Largest Credit Card Issuers by Receivables, 2020 - 2022 (US$ bil)
Table 5 | Top US Co-Branded Credit Card Programs by Purchase Volume, 2020 - 2022 (US$ bil)
Table 6 | NAICS & SIC Codes Related to Co-Branded Credit Cards

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