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Rental & Leasing

Publisher First Research, Inc.
Published Oct 20, 2025
SKU # FRRS20479054

Description

Companies in this industry rent and lease a wide range of physical assets, including cars and trucks, consumer goods, and commercial and industrial machinery and equipment, as well as nonfinancial intangible assets. Major companies include Aaron's, Avis Budget Group, Hertz Global Holdings, U-Haul, and United Rentals (all based in the US) along with AerCap (the Netherlands), Ashtead Group (UK), LeasePlan (the Netherlands), Sixt (Germany), and Tokyo Century Leasing (Japan).

COMPETITIVE LANDSCAPE

Demand is driven by personal income and industrial activity. The profitability of individual companies depends on maintaining the right merchandise mix and controlling inventory financing costs. Large companies have economies of scale in purchasing, distribution, and advertising. Small companies compete effectively by providing superior customer service, alternative products, and catering to local demographics.

PRODUCTS, OPERATIONS & TECHNOLOGY

Major sources of revenue for companies that rent and lease physical assets include passenger cars and light trucks, accounting for roughly 20% of the industry's revenue. Other revenues include agricultural, construction, forestry, mining, and oil and gas field (about 15%) as well as rental of heavy trucks, truck trailers and buses (about 15%). For companies that lease nonfinancial intangible assets, major sources of revenue are licensing of intellectual property and franchising.

Table of Contents

Industry Overview
Quarterly Industry Update
Business Challenges
Business Trends
Industry Opportunities
Call Preparation Questions
Financial Information
Industry Forecast
Web Links and Acronyms

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