Brief Excerpt from Industry Overview Chapter:
Companies in this industry breed, hatch, and raise poultry for meat or egg production. Major companies include Foster Farms, Perdue Farms, and Tyson Foods (all based in the US) as well as Bachoco (Mexico). BRF and JBS (both based in Brazil), Charoen Pokphand Foods (Thailand), and New Hope Liuhe and Wen's Food Group (both based in China).
COMPETITIVE LANDSCAPE
Demand is driven by food prices and consumption trends. The profitability of individual farms depends on efficient operations and anticipating market demand. Large companies have advantages in vertically integrated operations and economies of scale. Small operations can compete effectively by specializing in certain breeds, supplying local markets, or raising humanely treated or hormone-free animals.
PRODUCTS, OPERATIONS & TECHNOLOGY
Revenue for the industry in the US comes primarily from broilers (about 63%), turkeys (about 10%), then followed by chicken (less than 1%) and eggs (about 27%), according to the US Department of Agriculture.
Learn how to effectively navigate the market research process to help guide your organization on the journey to success.
Download eBook