Internet & Mail-Order Retail
Brief Excerpt from Industry Overview Chapter:
Companies in this industry sell products directly to consumers via the internet, TV, or mail order. Major companies include US-based Amazon, eBay, Qurate Retail Group-owned HSN and QVC, and Wayfair, as well as Walmart-owned Flipkart (India), Otto Group (Germany), Rakuten (Japan), Alibaba Group-owned Taobao (China), and The Very Group (based in the UK).
Prior to Covid-19, online spending in the US was growing at three times the pace of overall retail, according to eMarketer. Lessons learned by retailers and changes to consumer shopping habits during the pandemic are likely to further accelerate ecommerce growth versus relative to overall retail spending.
PRODUCTS, OPERATIONS & TECHNOLOGY
Although internet and mail-order retailers sell a variety of products and services, some of the largest product categories are women's apparel, books, computer hardware and software, consumer electronics, and toys and video games. Many internet and catalog companies specialize in a single product category, but larger companies are expanding offerings to maintain growth and leverage brand awareness. Amazon has expanded from being an online bookstore to offering millions of products across dozens of categories.
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