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Consumer Product Rental

Published Sep 01, 2025
SKU # FRRS20346332

Description

Brief Excerpt from Industry Overview Chapter:

Companies in this industry rent personal and household goods, primarily for short periods but also under longer-term arrangements. Major companies include Aaron's and Upbound (both in the US), along with Cinema Paradiso Rental (UK), Furlenco (India), Home Essentials (Hong Kong), Lyght Living Furniture Leasing (Germany), and TSUTAYA Store (Japan).

COMPETITIVE LANDSCAPE

Demand is driven by personal income. The profitability of individual companies depends on the right merchandise mix and inventory financing costs. Large companies have advantages in economies of scale in purchasing, distribution, and advertising. Small companies compete effectively by providing superior customer service and catering to local demographics. The US industry is concentrated: the 50 largest companies account for about 60% of industry revenue.

PRODUCTS, OPERATIONS & TECHNOLOGY

Major rental product categories include household type appliances (about 15%); home health care equipment (about 15%); social events equipment (about 15%); and home furniture and accessories (about 10%). Other products rented include formal wear and costumes, party supplies, and recreational equipment.

Table of Contents

Industry Overview
Business Challenges
Business Trends
Industry Opportunities
Call Preparation Questions
Financial Information
Industry Forecast
Web Links and Acronyms

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