United States Baby Diapers Market Report and Forecast 2025-2034
Description
The United States baby diapers market reached USD 9.25 Billion in 2024. The market is projected to grow at a CAGR of 6.70% between 2025 and 2034, reaching almost USD 17.69 Billion by 2034.
United States Baby Diapers Market Growth
Advancements in production processes are improving the quality, consistency, and design of modern baby diapers. They have also led to a reduction in material wastage and enhanced the efficiency of producing diapers. Modern machines can be customised as per market demands to manufacture a wide variety of diapers with enhanced absorbency levels in different sizes. This is expected to enhance the affordability of baby diapers in the United States.
The integration of smart technologies into diaper-making machines is expected to optimise energy consumption and retract defective pieces before they enter the supply chain. This is expected to promote sustainable manufacturing practices and boost brand image simultaneously.
Increasing awareness about hygiene and new product launches have propelled the demand for sustainable diapers, which are manufactured from plant-based ingredients such as hemp fibre, viscose, and bioplastics. Moreover, major market players are focusing on introducing innovative designs in baby diapers that ensure a dry top sheet while effectively distributing fluids inside it. Materials that ensure long-term absorption of fluids are expected to become an increasingly popular raw material for diaper manufacturing companies in the coming years.
United States Baby Diapers Industry Segmentation
United States Baby Diapers Market Report and Forecast 2025-2034 offers a detailed analysis of the market based on the following segments:
Market Breakup by Age Group
Infant (0-6 Months)
Babies and Young Toddlers (6-18 Months)
Toddlers (18-24 Months)
Children Above 2 Years
Market Breakup by Type
Organic
Conventional
Market Breakup by Product Type
Cloth Diapers
Disposable Diapers
Market Breakup by Distribution Channel
Supermarkets and Hypermarkets
Convenience Stores
Pharmacy and Drug Stores
Online
Others
Market Breakup by Region
New England
Mideast
Great Lakes
Plains
Southeast
Southwest
Rocky Mountain
Far West
United States Baby Diapers Market Share
Based on age group, the market can be divided into infants (0-6 months), babies and young toddlers (6-18 months), toddlers (18-24 months), and children above 2 years. Over the forecast period, the demand for organic and conventional diapers for infants and babies and young toddlers is anticipated to significantly surge.
Leading Companies in the United States Baby Diapers Market
The report provides a detailed analysis of the following key players in the market, covering their competitive landscape and latest developments like mergers and acquisitions, investments, and capacity expansion.
Procter & Gamble Co.
Cardinal Health Inc.
Johnson & Johnson
Kimberly-Clark Corporation
Kao Corp.
Essity AB
S. C. Johnson & Son, Inc.
Ontex Group N.V.
Honest Company Inc.
First Quality Enterprises, Inc.
Others
Major market players are designing eco-friendly baby diapers that are suitable for babies’ sensitive skin and can hold fluids for a longer time interval.
United States Baby Diapers Market Growth
Advancements in production processes are improving the quality, consistency, and design of modern baby diapers. They have also led to a reduction in material wastage and enhanced the efficiency of producing diapers. Modern machines can be customised as per market demands to manufacture a wide variety of diapers with enhanced absorbency levels in different sizes. This is expected to enhance the affordability of baby diapers in the United States.
The integration of smart technologies into diaper-making machines is expected to optimise energy consumption and retract defective pieces before they enter the supply chain. This is expected to promote sustainable manufacturing practices and boost brand image simultaneously.
Increasing awareness about hygiene and new product launches have propelled the demand for sustainable diapers, which are manufactured from plant-based ingredients such as hemp fibre, viscose, and bioplastics. Moreover, major market players are focusing on introducing innovative designs in baby diapers that ensure a dry top sheet while effectively distributing fluids inside it. Materials that ensure long-term absorption of fluids are expected to become an increasingly popular raw material for diaper manufacturing companies in the coming years.
United States Baby Diapers Industry Segmentation
United States Baby Diapers Market Report and Forecast 2025-2034 offers a detailed analysis of the market based on the following segments:
Market Breakup by Age Group
Infant (0-6 Months)
Babies and Young Toddlers (6-18 Months)
Toddlers (18-24 Months)
Children Above 2 Years
Market Breakup by Type
Organic
Conventional
Market Breakup by Product Type
Cloth Diapers
Disposable Diapers
Market Breakup by Distribution Channel
Supermarkets and Hypermarkets
Convenience Stores
Pharmacy and Drug Stores
Online
Others
Market Breakup by Region
New England
Mideast
Great Lakes
Plains
Southeast
Southwest
Rocky Mountain
Far West
United States Baby Diapers Market Share
Based on age group, the market can be divided into infants (0-6 months), babies and young toddlers (6-18 months), toddlers (18-24 months), and children above 2 years. Over the forecast period, the demand for organic and conventional diapers for infants and babies and young toddlers is anticipated to significantly surge.
Leading Companies in the United States Baby Diapers Market
The report provides a detailed analysis of the following key players in the market, covering their competitive landscape and latest developments like mergers and acquisitions, investments, and capacity expansion.
Procter & Gamble Co.
Cardinal Health Inc.
Johnson & Johnson
Kimberly-Clark Corporation
Kao Corp.
Essity AB
S. C. Johnson & Son, Inc.
Ontex Group N.V.
Honest Company Inc.
First Quality Enterprises, Inc.
Others
Major market players are designing eco-friendly baby diapers that are suitable for babies’ sensitive skin and can hold fluids for a longer time interval.
Table of Contents
109 Pages
- 1 Executive Summary
- 1.1 Market Size 2024-2025
- 1.2 Market Growth 2025(F)-2034(F)
- 1.3 Key Demand Drivers
- 1.4 Key Players and Competitive Structure
- 1.5 Industry Best Practices
- 1.6 Recent Trends and Developments
- 1.7 Industry Outlook
- 2 Market Overview and Stakeholder Insights
- 2.1 Market Trends
- 2.2 Key Verticals
- 2.3 Key Regions
- 2.4 Supplier Power
- 2.5 Buyer Power
- 2.6 Key Market Opportunities and Risks
- 2.7 Key Initiatives by Stakeholders
- 3 Economic Summary
- 3.1 GDP Outlook
- 3.2 GDP Per Capita Growth
- 3.3 Inflation Trends
- 3.4 Democracy Index
- 3.5 Gross Public Debt Ratios
- 3.6 Balance of Payment (BoP) Position
- 3.7 Population Outlook
- 3.8 Urbanisation Trends
- 4 Country Risk Profiles
- 4.1 Country Risk
- 4.2 Business Climate
- 5 North America Baby Diapers Market Overview
- 5.1 Key Industry Highlights
- 5.2 North America Baby Diapers Historical Market (2018-2024)
- 5.3 North America Baby Diapers Market Forecast (2025-2034)
- 5.4 North America Baby Diapers Market by Country
- 5.4.1 United States
- 5.4.2 Canada
- 6 United States Baby Diapers Market Overview
- 6.1 Key Industry Highlights
- 6.2 United States Baby Diapers Historical Market (2018-2024)
- 6.3 United States Baby Diapers Market Forecast (2025-2034)
- 7 United States Baby Diapers Market by Age Group
- 7.1 Infant (0-6 Months)
- 7.1.1 Historical Trend (2018-2024)
- 7.1.2 Forecast Trend (2025-2034)
- 7.2 Babies and Young Toddlers (6-18 Months)
- 7.2.1 Historical Trend (2018-2024)
- 7.2.2 Forecast Trend (2025-2034)
- 7.3 Toddlers (18-24 Months)
- 7.3.1 Historical Trend (2018-2024)
- 7.3.2 Forecast Trend (2025-2034)
- 7.4 Children Above 2 Years
- 7.4.1 Historical Trend (2018-2024)
- 7.4.2 Forecast Trend (2025-2034)
- 8 United States Baby Diapers Market by Type
- 8.1 Organic
- 8.1.1 Historical Trend (2018-2024)
- 8.1.2 Forecast Trend (2025-2034)
- 8.2 Conventional
- 8.2.1 Historical Trend (2018-2024)
- 8.2.2 Forecast Trend (2025-2034)
- 9 United States Baby Diapers Market by Product Type
- 9.1 Cloth Diapers
- 9.1.1 Historical Trend (2018-2024)
- 9.1.2 Forecast Trend (2025-2034)
- 9.2 Disposable Diapers
- 9.2.1 Historical Trend (2018-2024)
- 9.2.2 Forecast Trend (2025-2034)
- 10 United States Baby Diapers Market by Distribution Channel
- 10.1 Supermarkets and Hypermarkets
- 10.1.1 Historical Trend (2018-2024)
- 10.1.2 Forecast Trend (2025-2034)
- 10.2 Convenience Stores
- 10.2.1 Historical Trend (2018-2024)
- 10.2.2 Forecast Trend (2025-2034)
- 10.3 Pharmacy and Drug Stores
- 10.3.1 Historical Trend (2018-2024)
- 10.3.2 Forecast Trend (2025-2034)
- 10.4 Online
- 10.4.1 Historical Trend (2018-2024)
- 10.4.2 Forecast Trend (2025-2034)
- 10.5 Others
- 11 United States Baby Diapers Market by Region
- 11.1 New England
- 11.1.1 Historical Trend (2018-2024)
- 11.1.2 Forecast Trend (2025-2034)
- 11.2 Mideast
- 11.2.1 Historical Trend (2018-2024)
- 11.2.2 Forecast Trend (2025-2034)
- 11.3 Great Lakes
- 11.3.1 Historical Trend (2018-2024)
- 11.3.2 Forecast Trend (2025-2034)
- 11.4 Plains
- 11.4.1 Historical Trend (2018-2024)
- 11.4.2 Forecast Trend (2025-2034)
- 11.5 Southeast
- 11.5.1 Historical Trend (2018-2024)
- 11.5.2 Forecast Trend (2025-2034)
- 11.6 Southwest
- 11.6.1 Historical Trend (2018-2024)
- 11.6.2 Forecast Trend (2025-2034)
- 11.7 Rocky Mountain
- 11.7.1 Historical Trend (2018-2024)
- 11.7.2 Forecast Trend (2025-2034)
- 11.8 Far West
- 11.8.1 Historical Trend (2018-2024)
- 11.8.2 Forecast Trend (2025-2034)
- 12 Market Dynamics
- 12.1 SWOT Analysis
- 12.1.1 Strengths
- 12.1.2 Weaknesses
- 12.1.3 Opportunities
- 12.1.4 Threats
- 12.2 Porter’s Five Forces Analysis
- 12.2.1 Supplier’s Power
- 12.2.2 Buyer’s Power
- 12.2.3 Threat of New Entrants
- 12.2.4 Degree of Rivalry
- 12.2.5 Threat of Substitutes
- 12.3 Key Indicators for Demand
- 12.4 Key Indicators for Price
- 13 Value Chain Analysis
- 14 Trade Data Analysis (HS Code – 48184)
- 14.1 Major Exporting Countries
- 14.1.1 By Value
- 14.1.2 By Volume
- 14.2 Major Importing Countries
- 14.2.1 By Value
- 14.2.2 By Volume
- 15 Competitive Landscape
- 15.1 Supplier Selection
- 15.2 Key Global Players
- 15.3 Key Regional Players
- 15.4 Key Player Strategies
- 15.5 Company Profiles
- 15.5.1 Procter & Gamble Co.
- 15.5.1.1 Company Overview
- 15.5.1.2 Product Portfolio
- 15.5.1.3 Demographic Reach and Achievements
- 15.5.1.4 Certifications
- 15.5.2 Cardinal Health Inc.
- 15.5.2.1 Company Overview
- 15.5.2.2 Product Portfolio
- 15.5.2.3 Demographic Reach and Achievements
- 15.5.2.4 Certifications
- 15.5.3 Johnson & Johnson
- 15.5.3.1 Company Overview
- 15.5.3.2 Product Portfolio
- 15.5.3.3 Demographic Reach and Achievements
- 15.5.3.4 Certifications
- 15.5.4 Kimberly-Clark Corporation
- 15.5.4.1 Company Overview
- 15.5.4.2 Product Portfolio
- 15.5.4.3 Demographic Reach and Achievements
- 15.5.4.4 Certifications
- 15.5.5 Kao Corp.
- 15.5.5.1 Company Overview
- 15.5.5.2 Product Portfolio
- 15.5.5.3 Demographic Reach and Achievements
- 15.5.5.4 Certifications
- 15.5.6 Essity AB
- 15.5.6.1 Company Overview
- 15.5.6.2 Product Portfolio
- 15.5.6.3 Demographic Reach and Achievements
- 15.5.6.4 Certifications
- 15.5.7 S. C. Johnson & Son, Inc.
- 15.5.7.1 Company Overview
- 15.5.7.2 Product Portfolio
- 15.5.7.3 Demographic Reach and Achievements
- 15.5.7.4 Certifications
- 15.5.8 Ontex Group N.V.
- 15.5.8.1 Company Overview
- 15.5.8.2 Product Portfolio
- 15.5.8.3 Demographic Reach and Achievements
- 15.5.8.4 Certifications
- 15.5.9 Honest Company Inc.
- 15.5.9.1 Company Overview
- 15.5.9.2 Product Portfolio
- 15.5.9.3 Demographic Reach and Achievements
- 15.5.9.4 Certifications
- 15.5.10 First Quality Enterprises, Inc.
- 15.5.10.1 Company Overview
- 15.5.10.2 Product Portfolio
- 15.5.10.3 Demographic Reach and Achievements
- 15.5.10.4 Certifications
- 15.5.11 Others
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