Product Analytics Market Growth Analysis Report - Market Size, Share, Forecast Trends and Outlook (2025-2034)

The global product analytics market attained a value of USD 10.45 Billion in 2024. The industry is further expected to grow in the forecast period of 2025-2034 at a CAGR of 15.10% to reach USD 42.65 Billion by 2034.

The industry is expanding due to the rising adoption of artificial intelligence . North America is expected to be the leading market due to the growing introduction of advanced technologies in the region.

Market Segmentation

The EMR’s report titled “Product Analytics Market Report and Forecast 2025-2034” offers a detailed analysis of the market based on the following segments:

Market Breakup by Mode

• Tracking Data
• Analyzing Data

Market Breakup by Component

• Solutions
• Services

Market Breakup by Deployment Mode

• Cloud
• On-Premises

Market Breakup by Organization Size

• Small and Medium-Sized Enterprises
• Large Enterprises

Market Breakup by Application

• Designers
• Manufacturers
• Sales and Marketing Professionals
• Consumer Engagement

Market Breakup by End Use

• Automotive
• Retail and Consumer Goods
• F&B Manufacturing
• Machinery and Industrial Equipment Manufacturing
• Healthcare and Pharmaceuticals
• Energy and Utilities

Market Breakup by Region

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East and Africa

Market Analysis

The global product analytics market is being driven by the growing need of organisations for monitoring market competitiveness, globally. The industry is further aided by the high adoption of big data and advanced technologies. The increasing demand for cloud-based analytical solutions is fuelling the demand of the industry. The small and medium-sized enterprises segment is expected to grow at the fastest rate owing to the increased adoption of cloud-based solutions to minimise the maintenance cost of contracting professional staff. Based on end-use, retail and consumer goods is expected to witness a significant growth due to the growing need of suppliers for better understanding of consumer needs and attitudes. North America is anticipated to hold the largest share in the industry during the forecast period due to the presence of key vendors in the region, particularly in the US.

Competitive Landscape

The report presents a detailed analysis of the following key players in the global product analytics market, looking into their capacity, competitive landscape, and latest developments like capacity expansions, plant turnarounds, and mergers and acquisitions:

• Google LLC (NASDAQ: GOOGL)
• International Business Machines Corporation (NYSE: IBM)
• Amplitude
• Salesforce.com, Inc.
• Mixpanel Inc.
• Piwik PRO GmbH
• Heap Inc.
• Pendo.io, Inc.
• Adobe Inc.
• Oracle Corporation
• Plytix.com ApS
• Others

The EMR report gives an in-depth insight into the industry by providing a SWOT analysis as well as an analysis of Porter’s five forces.
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