Global Shampoo Market Report and Forecast 2025-2034

Global Shampoo Market Report and Forecast 2025-2034

Market Outlook

According to the report by Expert Market Research (EMR), the global shampoo market size reached approximately USD 36.70 billion in 2024. Aided by the rising awareness about personal hygiene and the growing demand for hair care products, the market is projected to grow at a CAGR of 4.7% between 2025 and 2034, reaching a value of around USD 55.70 billion by 2034.

Shampoo, a hair care product primarily used for cleansing the scalp and hair, has become an essential part of personal care routines. With its ability to remove dirt, oil, and pollutants, shampoo not only cleanses but also offers various benefits depending on its formulation, such as hydration, scalp care, and dandruff control. The shampoo market growth is driven by consumers’ increasing focus on hair health, hygiene, and beauty, with demand further propelled by innovation in shampoo formulations targeting specific hair concerns like thinning, frizz, or scalp irritation.

The shift toward greater personal care and grooming is one of the major factors driving the market growth. Rising disposable incomes, especially in emerging economies, have facilitated greater spending on personal care products, including premium and specialised shampoos. Moreover, the global rise in urbanisation has heightened concerns about environmental pollutants damaging hair, leading to an increased demand for shampoos that address these issues.

A notable trend in the market is the rising demand for organic and natural shampoos. Consumers are increasingly becoming aware of the potential negative impacts of synthetic chemicals such as sulphates, parabens, and silicones found in conventional shampoos. As a result, there has been a surge in demand for natural shampoos made with plant-based ingredients, essential oils, and herbal extracts, which are perceived to be gentler and more beneficial for hair health, consequently driving up the shampoo market share.

The global rise in environmental consciousness has also influenced consumer choices, with many opting for products that are eco-friendly, cruelty-free, and sustainably sourced. This shift in preference has pushed manufacturers to innovate and offer formulations that align with clean beauty trends. Many companies are focusing on launching organic and vegan shampoos, free from harmful chemicals, to meet the growing demand for natural personal care products.

The market is also witnessing a significant rise in demand for speciality and medicated shampoos. These products cater to specific hair and scalp concerns such as dandruff, hair thinning, dryness, oily scalp, and colour protection. The growing incidence of scalp conditions like seborrheic dermatitis, eczema, and dandruff has increased the need for medicated shampoos that offer targeted treatments.

One of the notable shampoo market trends is the rising awareness of hair health as many consumers are opting for premium shampoos formulated to address specific concerns like hair fall, damage repair, or anti-ageing properties for hair. Shampoos enriched with ingredients such as biotin, keratin, and vitamins have become particularly popular for their claims of strengthening hair, preventing breakage, and promoting growth.

The market is also being driven by the increasing popularity of shampoos tailored for specific hair types, such as curly, wavy, or straight hair. Consumers are seeking products that enhance their natural hair texture and help them manage specific hair needs. The rise of multicultural hair care products that cater to diverse hair types, including textured and ethnic hair, is further expanding the scope of the market.

The rapid growth of e-commerce platforms has significantly impacted the shampoo market expansion. The convenience of online shopping, coupled with a wide variety of products and easy access to customer reviews, has made e-commerce a preferred channel for purchasing shampoos. Consumers are increasingly turning to online retailers to explore different brands, compare prices, and read user feedback before making a purchase decision.

The growing trend of direct-to-consumer (DTC) brands has also gained momentum in the market. These brands offer a more personalised approach, often providing customised shampoos based on individual hair needs, which has resonated well with consumers. Subscription services for hair care products have further fuelled the demand for premium and personalized shampoos, offering consumers the convenience of having products delivered directly to their homes at regular intervals.

The COVID-19 pandemic further accelerated the shift toward online shopping, with many consumers opting to purchase personal care products from e-commerce platforms. This trend is expected to continue post-pandemic, driving further growth in the online sales of shampoos, especially in regions where internet penetration is increasing rapidly.

Market Segmentation

The global shampoo market can be divided based on the product type, price category, end user, distribution channel, and region.

Market Breakup by Product Type

• Medicated
• Non-medicated

Market Breakup by Price Category

• Mass
• Premium

Market Breakup by End User

• Men
• Women
• Kids

Market Breakup by Distribution Channel

• Supermarkets/Hypermarkets
• Convenience Stores
• Drug Stores and Pharmacies
• Online
• Others

Market Breakup by Region

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East and Africa

Competitive Landscape

The EMR report looks into the market shares, plant turnarounds, capacities, investments, and mergers and acquisitions, among other major developments, of the leading companies operating in the global shampoo market. Some of the major players explored in the report by Expert Market Research are as follows:

• L'Oréal SA
• Unilever Plc
• Johnson & Johnson Consumer Inc.
• Procter and Gamble Company
• Colgate-Palmolive Company
• Natura and Co.
• Henkel AG & Co. KGaA
• Kao Corporation
• Beiersdorf AG
• Oriflame Holding Ag
• Church & Dwight Co. Inc.
• Others

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*We at Expert Market Research always strive to provide you with the latest information. The numbers in the article are only indicative and may be different from the actual report.
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