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Yoghurt and Sour Milk Products in South Africa

Publisher Euromonitor International
Published Oct 08, 2025
Length 18 Pages
SKU # EP20476102

Description

Yoghurt and sour milk products in South Africa is projected to register double-digit growth in retail current value sales over 2025. Growth is boosted by inflationary pressure on prices, but also a strong rebound in retail volume sales. This performance is driven by the status of these products as essential staples of the South African diet. Yoghurt, led by flavoured yoghurt, is the bigger category, with sour milk products, locally known as maas, set to continue to post the highest retail volume...

Euromonitor International's Yoghurt and Sour Milk Products in South Africa report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Sour Milk Products, Yoghurt.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Yoghurt and Sour Milk Products market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

18 Pages
Yoghurt and Sour Milk Products in South Africa
Euromonitor International
October 2025
List Of Contents And Tables
YOGHURT AND SOUR MILK PRODUCTS IN SOUTH AFRICA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Functional and cultural aspects push fast growth for sour milk products
Private label’s offer develops along premiumisation lines
Forecourt retailers make gains by catering to modern lifestyles
PROSPECTS AND OPPORTUNITIES
Strong investments in flavours and packaging to meet changing consumer demand
Health and wellness to shape new product developments
Food labelling changes to help consumers make healthier choices
CATEGORY DATA
Table 1 Sales of Yoghurt and Sour Milk Products by Category: Volume 2020-2025
Table 2 Sales of Yoghurt and Sour Milk Products by Category: Value 2020-2025
Table 3 Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2020-2025
Table 4 Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2020-2025
Table 5 Sales of Flavoured Yoghurt by Flavour: Rankings 2020-2025
Table 6 NBO Company Shares of Yoghurt and Sour Milk Products: % Value 2021-2025
Table 7 LBN Brand Shares of Yoghurt and Sour Milk Products: % Value 2022-2025
Table 8 Distribution of Yoghurt and Sour Milk Products by Format: % Value 2020-2025
Table 9 Forecast Sales of Yoghurt and Sour Milk Products by Category: Volume 2025-2030
Table 10 Forecast Sales of Yoghurt and Sour Milk Products by Category: Value 2025-2030
Table 11 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2025-2030
Table 12 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2025-2030
DAIRY PRODUCTS AND ALTERNATIVES IN SOUTH AFRICA
EXECUTIVE SUMMARY
Dairy products and alternatives in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for dairy products and alternatives?
MARKET DATA
Table 13 Sales of Dairy Products and Alternatives by Category: Value 2020-2025
Table 14 Sales of Dairy Products and Alternatives by Category: % Value Growth 2020-2025
Table 15 NBO Company Shares of Dairy Products and Alternatives: % Value 2021-2025
Table 16 LBN Brand Shares of Dairy Products and Alternatives: % Value 2022-2025
Table 17 Penetration of Private Label by Category: % Value 2020-2025
Table 18 Distribution of Dairy Products and Alternatives by Format: % Value 2020-2025
Table 19 Forecast Sales of Dairy Products and Alternatives by Category: Value 2025-2030
Table 20 Forecast Sales of Dairy Products and Alternatives by Category: % Value Growth 2025-2030
APPENDIX
DISCLAIMER
SOURCES
Summary 1 Research Sources

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