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Yoghurt and Sour Milk Products in Italy

Publisher Euromonitor International
Published Aug 11, 2025
Length 20 Pages
SKU # EP20320954

Description

Retail value sales of yoghurt and sour milk products rose by 2% in current terms in 2025 to EUR2.7 billion. This growth can be attributed to several key factors, including product innovation, an increasing consumer focus on wellness and health, and the diversification of product ranges. The trend towards high-protein yoghurts, which has been developing over the past few years, continued to gain traction. These products appeal to active, nutrition-conscious consumers by offering benefits such as...

Euromonitor International's Yoghurt and Sour Milk Products in Italy report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Sour Milk Products, Yoghurt.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Yoghurt and Sour Milk Products market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

20 Pages
Yoghurt and Sour Milk Products in Italy
Euromonitor International
August 2025
List Of Contents And Tables
YOGHURT AND SOUR MILK PRODUCTS IN ITALY
KEY DATA FINDINGS
2025 DEVELOPMENTS
Focus on health drives growth for plain yoghurt and sour milk products
Danone continues lead, while Latteria NOM focuses on health as well as taste to drive growth
Large modern grocery retailers continue to dominate, but retail e-commerce grows from a low base
PROSPECTS AND OPPORTUNITIES
Increased focus on health and product diversification set to contribute to growth
The natural, healthy profile of protein-rich Greek yoghurt will be highlighted
Product development, production processes, and sustainability likely to be areas of innovation
CATEGORY DATA
Table 1 Sales of Yoghurt and Sour Milk Products by Category: Volume 2020-2025
Table 2 Sales of Yoghurt and Sour Milk Products by Category: Value 2020-2025
Table 3 Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2020-2025
Table 4 Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2020-2025
Table 5 Sales of Flavoured Yoghurt by Flavour: Rankings 2020-2025
Table 6 NBO Company Shares of Yoghurt and Sour Milk Products: % Value 2021-2025
Table 7 LBN Brand Shares of Yoghurt and Sour Milk Products: % Value 2022-2025
Table 8 Distribution of Yoghurt and Sour Milk Products by Format: % Value 2020-2025
Table 9 Forecast Sales of Yoghurt and Sour Milk Products by Category: Volume 2025-2030
Table 10 Forecast Sales of Yoghurt and Sour Milk Products by Category: Value 2025-2030
Table 11 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2025-2030
Table 12 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2025-2030
DAIRY PRODUCTS AND ALTERNATIVES IN ITALY
EXECUTIVE SUMMARY
Dairy products and alternatives in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for dairy products and alternatives?
MARKET DATA
Table 13 Sales of Dairy Products and Alternatives by Category: Value 2020-2025
Table 14 Sales of Dairy Products and Alternatives by Category: % Value Growth 2020-2025
Table 15 NBO Company Shares of Dairy Products and Alternatives: % Value 2021-2025
Table 16 LBN Brand Shares of Dairy Products and Alternatives: % Value 2022-2025
Table 17 Penetration of Private Label by Category: % Value 2020-2025
Table 18 Distribution of Dairy Products and Alternatives by Format: % Value 2020-2025
Table 19 Forecast Sales of Dairy Products and Alternatives by Category: Value 2025-2030
Table 20 Forecast Sales of Dairy Products and Alternatives by Category: % Value Growth 2025-2030
DISCLAIMER
SOURCES
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