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Yoghurt and Sour Milk Products in Hungary

Publisher Euromonitor International
Published Aug 21, 2025
Length 16 Pages
SKU # EP20344511

Description

In Hungary, consumer interest in functional drinking yoghurts continues to rise, supported by demand for immune-boosting, gut-health-focused, and convenient dairy options. Products such as Actimel and Real Nature are gaining wider appeal, particularly in multipack formats that combine ease of purchase with perceived health benefits, especially during seasonal illness peaks. Alongside this, flavoured yoghurts are recording steady gains in both volume and value sales, outperforming traditional pla...

Euromonitor International's Yoghurt and Sour Milk Products in Hungary report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Sour Milk Products, Yoghurt.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Yoghurt and Sour Milk Products market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

16 Pages
Yoghurt and Sour Milk Products in Hungary
Euromonitor International
August 2025
List Of Contents And Tables
YOGHURT AND SOUR MILK PRODUCTS IN HUNGARY
KEY DATA FINDINGS
2025 DEVELOPMENTS
Functional and flavoured yoghurt products drive category growth
Private label strengthens position amid economic pressures
Discount retailers lead as shopping habits evolve
PROSPECTS AND OPPORTUNITIES
Super protein innovation to drive premium health-focused growth
Margin caps to reshape pricing and competitive positioning
Sustainable aseptic packaging investment enhances efficiency and shelf life
CATEGORY DATA
Table 1 Sales of Yoghurt and Sour Milk Products by Category: Volume 2020-2025
Table 2 Sales of Yoghurt and Sour Milk Products by Category: Value 2020-2025
Table 3 Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2020-2025
Table 4 Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2020-2025
Table 5 Sales of Flavoured Yoghurt by Flavour: Rankings 2020-2025
Table 6 NBO Company Shares of Yoghurt and Sour Milk Products: % Value 2021-2025
Table 7 LBN Brand Shares of Yoghurt and Sour Milk Products: % Value 2022-2025
Table 8 Distribution of Yoghurt and Sour Milk Products by Format: % Value 2020-2025
Table 9 Forecast Sales of Yoghurt and Sour Milk Products by Category: Volume 2025-2030
Table 10 Forecast Sales of Yoghurt and Sour Milk Products by Category: Value 2025-2030
Table 11 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2025-2030
Table 12 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2025-2030
DAIRY PRODUCTS AND ALTERNATIVES IN HUNGARY
EXECUTIVE SUMMARY
Dairy products and alternatives in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for dairy products and alternatives?
MARKET DATA
Table 13 Sales of Dairy Products and Alternatives by Category: Value 2020-2025
Table 14 Sales of Dairy Products and Alternatives by Category: % Value Growth 2020-2025
Table 15 NBO Company Shares of Dairy Products and Alternatives: % Value 2021-2025
Table 16 LBN Brand Shares of Dairy Products and Alternatives: % Value 2022-2025
Table 17 Penetration of Private Label by Category: % Value 2020-2025
Table 18 Distribution of Dairy Products and Alternatives by Format: % Value 2020-2025
Table 19 Forecast Sales of Dairy Products and Alternatives by Category: Value 2025-2030
Table 20 Forecast Sales of Dairy Products and Alternatives by Category: % Value Growth 2025-2030
DISCLAIMER
SOURCES
Summary 1 Research Sources

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