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Yoghurt and Sour Milk Products in Germany

Publisher Euromonitor International
Published Sep 05, 2025
Length 19 Pages
SKU # EP20386985

Description

In 2025, value growth of yoghurt and sour milk products in Germany was mainly due to price increases. Although major price increases occurred during 2022 and 2023, prices still remain high encouraging many consumers to look for promotions. Many consumers have also chosen private label products over branded options. Whilst organic products remain popular, organic private label is considered an affordable option for consumers. Overall, the growth of private label reflects ongoing price sensitivity...

Euromonitor International's Yoghurt and Sour Milk Products in Germany report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Sour Milk Products, Yoghurt.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Yoghurt and Sour Milk Products market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

19 Pages
Yoghurt and Sour Milk Products in Germany
Euromonitor International
September 2025
List Of Contents And Tables
YOGHURT AND SOUR MILK PRODUCTS IN GERMANY
KEY DATA FINDINGS
2025 DEVELOPMENTS
Price sensitivity drives demand for promotional deals and private label
Retailers have a strong competitive advantage
Discounters take the lead by delivering competitive prices and value
PROSPECTS AND OPPORTUNITIES
Functional health and natural benefits to support future growth
Kefir to capitalise on mainstream appeal
Sustainability and flavour will combine to win over consumers
CATEGORY DATA
Table 1 Sales of Yoghurt and Sour Milk Products by Category: Volume 2020-2025
Table 2 Sales of Yoghurt and Sour Milk Products by Category: Value 2020-2025
Table 3 Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2020-2025
Table 4 Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2020-2025
Table 5 Sales of Flavoured Yoghurt by Flavour: Rankings 2020-2025
Table 6 NBO Company Shares of Yoghurt and Sour Milk Products: % Value 2021-2025
Table 7 LBN Brand Shares of Yoghurt and Sour Milk Products: % Value 2022-2025
Table 8 Distribution of Yoghurt and Sour Milk Products by Format: % Value 2020-2025
Table 9 Forecast Sales of Yoghurt and Sour Milk Products by Category: Volume 2025-2030
Table 10 Forecast Sales of Yoghurt and Sour Milk Products by Category: Value 2025-2030
Table 11 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2025-2030
Table 12 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2025-2030
DAIRY PRODUCTS AND ALTERNATIVES IN GERMANY
EXECUTIVE SUMMARY
Dairy products and alternatives in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for dairy products and alternatives?
MARKET DATA
Table 13 Sales of Dairy Products and Alternatives by Category: Value 2020-2025
Table 14 Sales of Dairy Products and Alternatives by Category: % Value Growth 2020-2025
Table 15 NBO Company Shares of Dairy Products and Alternatives: % Value 2021-2025
Table 16 LBN Brand Shares of Dairy Products and Alternatives: % Value 2022-2025
Table 17 Penetration of Private Label by Category: % Value 2020-2025
Table 18 Distribution of Dairy Products and Alternatives by Format: % Value 2020-2025
Table 19 Forecast Sales of Dairy Products and Alternatives by Category: Value 2025-2030
Table 20 Forecast Sales of Dairy Products and Alternatives by Category: % Value Growth 2025-2030
DISCLAIMER
SOURCES
Summary 1 Research Sources

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