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Yoghurt and Sour Milk Products in the US

Publisher Euromonitor International
Published Sep 01, 2025
Length 22 Pages
SKU # EP20387007

Description

US consumers continue to show growing interest in health and wellness, particularly with regard to gut health, healthy diets, and weight management, all of which has helped to drive value and volume growth in yoghurt and sour milk products in 2025, albeit at a slower rate than in 2024. Plain yoghurt and sour milk products have seen the most dynamic growth in retail volume terms as demand for high-protein, low-sugar, probiotic and prebiotic-rich options has expanded beyond fitness enthusiasts and...

Euromonitor International's Yoghurt and Sour Milk Products in USA report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Sour Milk Products, Yoghurt.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Yoghurt and Sour Milk Products market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

22 Pages
Yoghurt and Sour Milk Products in the US
Euromonitor International
September 2025
List Of Contents And Tables
YOGHURT AND SOUR MILK PRODUCTS IN THE US
KEY DATA FINDINGS
2025 DEVELOPMENTS
Plain yoghurt and sour milk products benefit from healthy image
High demand for Greek yoghurt influences the competitive landscape
Supermarkets and wholesale clubs embrace functional dairy as e-commerce and DTC sales rise
PROSPECTS AND OPPORTUNITIES
Health and wellness trend will remain the key growth driver
Regulatory changes to boost demand for low-sugar and clean label yoghurt
Yoghurt innovation expands beyond breakfast to meet evolving lifestyle behaviours
CATEGORY DATA
Table 1 Sales of Yoghurt and Sour Milk Products by Category: Volume 2020-2025
Table 2 Sales of Yoghurt and Sour Milk Products by Category: Value 2020-2025
Table 3 Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2020-2025
Table 4 Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2020-2025
Table 5 Sales of Flavoured Yoghurt by Flavour: Rankings 2020-2025
Table 6 NBO Company Shares of Yoghurt and Sour Milk Products: % Value 2021-2025
Table 7 LBN Brand Shares of Yoghurt and Sour Milk Products: % Value 2022-2025
Table 8 Distribution of Yoghurt and Sour Milk Products by Format: % Value 2020-2025
Table 9 Forecast Sales of Yoghurt and Sour Milk Products by Category: Volume 2025-2030
Table 10 Forecast Sales of Yoghurt and Sour Milk Products by Category: Value 2025-2030
Table 11 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2025-2030
Table 12 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2025-2030
DAIRY PRODUCTS AND ALTERNATIVES IN THE US
EXECUTIVE SUMMARY
Dairy products and alternatives in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for dairy products and alternatives?
MARKET DATA
Table 13 Sales of Dairy Products and Alternatives by Category: Value 2020-2025
Table 14 Sales of Dairy Products and Alternatives by Category: % Value Growth 2020-2025
Table 15 NBO Company Shares of Dairy Products and Alternatives: % Value 2021-2025
Table 16 LBN Brand Shares of Dairy Products and Alternatives: % Value 2022-2025
Table 17 Penetration of Private Label by Category: % Value 2020-2025
Table 18 Distribution of Dairy Products and Alternatives by Format: % Value 2020-2025
Table 19 Forecast Sales of Dairy Products and Alternatives by Category: Value 2025-2030
Table 20 Forecast Sales of Dairy Products and Alternatives by Category: % Value Growth 2025-2030
DISCLAIMER
SOURCES
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