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Wound Care in New Zealand

Publisher Euromonitor International
Published Nov 13, 2025
Length 25 Pages
SKU # EP20589557

Description

Value sales of wound care are rising in New Zealand in 2025. Despite being a mature category, wound care remains an everyday staple with households generally having ample stock of sticking plasters/adhesive bandages. The category has experienced steady volume growth in almost every year of the review period - the only exception being 2020-2021, during the height of New Zealand’s COVID-19 lockdowns.

Euromonitor International's Wound Care in New Zealand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: First Aid Kits, Gauze, Tape and Other Wound Care, Sticking Plasters/Adhesive Bandages.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Wound Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

25 Pages
Wound Care in New Zealand
Euromonitor International
November 2025
List Of Contents And Tables
WOUND CARE IN NEW ZEALAND
KEY DATA FINDINGS
2025 DEVELOPMENTS
Wound care sees value and volume sales rise in 2025 thanks to active lifestyles and ageing population
Multinational brands hold steady in wound care in New Zealand, as Elastoplast rolls out global Second Skin Protection locally
Steady demand, extensive ranging and discount strategies ensure distribution lead for pharmacies
PROSPECTS AND OPPORTUNITIES
Wound care sales set to rise as consumers seek value and functionality
Elastoplast strengthens brand visibility and emotional resonance among local consumers through rugby union and rugby league sponsorship
Eco-friendly sticking plasters/adhesive bandages gain traction in New Zealand amid rising health and environmental concerns
CATEGORY DATA
Table 1 Sales of Wound Care by Category: Value 2020-2025
Table 2 Sales of Wound Care by Category: % Value Growth 2020-2025
Table 3 NBO Company Shares of Wound Care: % Value 2021-2025
Table 4 LBN Brand Shares of Wound Care: % Value 2022-2025
Table 5 Forecast Sales of Wound Care by Category: Value 2025-2030
Table 6 Forecast Sales of Wound Care by Category: % Value Growth 2025-2030
CONSUMER HEALTH IN NEW ZEALAND
EXECUTIVE SUMMARY
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for Consumer Health?
MARKET INDICATORS
Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2020-2025
Table 8 Life Expectancy at Birth 2020-2025
MARKET DATA
Table 9 Sales of Consumer Health by Category: Value 2020-2025
Table 10 Sales of Consumer Health by Category: % Value Growth 2020-2025
Table 11 NBO Company Shares of Consumer Health: % Value 2021-2025
Table 12 LBN Brand Shares of Consumer Health: % Value 2022-2025
Table 13 Penetration of Private Label in Consumer Health by Category: % Value 2020-2025
Table 14 Distribution of Consumer Health by Format: % Value 2020-2025
Table 15 Distribution of Consumer Health by Format and Category: % Value 2025
Table 16 Forecast Sales of Consumer Health by Category: Value 2025-2030
Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2025-2030
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
SOURCES
Summary 1 Research Sources

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