
Wound Care in Kenya
Description
Wound Care in Kenya
Consumers are gravitating towards more affordable wound care products, especially those in lower-income brackets. Pricing plays a significant role in purchasing decisions, with local brands like Mediplast often popular for their lower price points and wide availability in traditional retail outlets. In contrast, premium imported brands such as Elastoplast are priced significantly higher but are preferred by affluent consumers for their reputation and perceived quality. For instance, Mediplast ga...
Euromonitor International's Wound Care in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: First Aid Kits, Gauze, Tape and Other Wound Care, Sticking Plasters/Adhesive Bandages.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Wound Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
21 Pages
- Wound Care in Kenya
- Euromonitor International
- October 2024
- List Of Contents And Tables
- WOUND CARE IN KENYA
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Consumers gravitate towards affordable wound care products amid price sensitivity
- New US pharmaceutical plant for wound care to be established in Kenya
- New initiatives aim to advance wound care product development
- PROSPECTS AND OPPORTUNITIES
- Sticking plasters to lead wound care as traditional products struggle to innovate
- Herbal remedies to drive innovation in wound care
- Increasing awareness in Kenya’s rural areas is set to drive growth
- CATEGORY DATA
- Table 1 Sales of Wound Care by Category: Value 2019-2024
- Table 2 Sales of Wound Care by Category: % Value Growth 2019-2024
- Table 3 NBO Company Shares of Wound Care: % Value 2020-2024
- Table 4 LBN Brand Shares of Wound Care: % Value 2021-2024
- Table 5 Forecast Sales of Wound Care by Category: Value 2024-2029
- Table 6 Forecast Sales of Wound Care by Category: % Value Growth 2024-2029
- CONSUMER HEALTH IN KENYA
- EXECUTIVE SUMMARY
- Consumer health in 2024: The big picture
- 2024 key trends
- Competitive landscape
- Retailing developments
- What next for consumer health?
- MARKET INDICATORS
- Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2019-2024
- Table 8 Life Expectancy at Birth 2019-2024
- MARKET DATA
- Table 9 Sales of Consumer Health by Category: Value 2019-2024
- Table 10 Sales of Consumer Health by Category: % Value Growth 2019-2024
- Table 11 NBO Company Shares of Consumer Health: % Value 2020-2024
- Table 12 LBN Brand Shares of Consumer Health: % Value 2021-2024
- Table 13 Penetration of Private Label by Category: % Value 2019-2024
- Table 14 Distribution of Consumer Health by Format: % Value 2019-2024
- Table 15 Distribution of Consumer Health by Format and Category: % Value 2024
- Table 16 Forecast Sales of Consumer Health by Category: Value 2024-2029
- Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2024-2029
- APPENDIX
- OTC registration and classification
- Vitamins and dietary supplements registration and classification
- Self-medication/self-care and preventive medicine
- Switches
- DISCLAIMER
- DEFINITIONS
- SOURCES
- Summary 1 Research Sources
Pricing
Currency Rates
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