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Wound Care in Italy

Publisher Euromonitor International
Published Sep 18, 2024
Length 23 Pages
SKU # EP19193213

Description

Wound Care in Italy


Wound care is set to see retail value sales grow in current terms in Italy in 2024. While first aid kits remains a minor segment, the sticking plasters/adhesive bandages category is still enjoying the boost resulting from the performance of surgical procedures that were postponed during the COVID-19 crisis. In addition, thanks to less inflationary pressure than in the previous two years, price increases appear to be more contained, which has helped to stimulate consumer purchases. In the competi...

Euromonitor International's Wound Care in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: First Aid Kits, Gauze, Tape and Other Wound Care, Sticking Plasters/Adhesive Bandages.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Wound Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

23 Pages
Wound Care in Italy
Euromonitor International
September 2024
List Of Contents And Tables
WOUND CARE IN ITALY
KEY DATA FINDINGS
2024 DEVELOPMENTS
Italian wound care category sees slow growth with sustainability emerging as differentiator
Surgical backlog fuels recovery in post-operative adhesive bandages category
Growing focus on sports and outdoor activities drives demand for general purpose sticking plasters
PROSPECTS AND OPPORTUNITIES
Consumer focus on price in wound care may hinder future growth due to focus on private label products
Supermarkets and e-commerce poised for growth in Italy's price-driven wound care category
Demographic shift in Italy can drive innovation focusing on senior-oriented wound care solutions
CATEGORY DATA
Table 1 Sales of Wound Care by Category: Value 2019-2024
Table 2 Sales of Wound Care by Category: % Value Growth 2019-2024
Table 3 NBO Company Shares of Wound Care: % Value 2020-2024
Table 4 LBN Brand Shares of Wound Care: % Value 2021-2024
Table 5 Forecast Sales of Wound Care by Category: Value 2024-2029
Table 6 Forecast Sales of Wound Care by Category: % Value Growth 2024-2029
CONSUMER HEALTH IN ITALY
EXECUTIVE SUMMARY
Consumer health in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer health?
MARKET INDICATORS
Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2019-2024
Table 8 Life Expectancy at Birth 2019-2024
MARKET DATA
Table 9 Sales of Consumer Health by Category: Value 2019-2024
Table 10 Sales of Consumer Health by Category: % Value Growth 2019-2024
Table 11 NBO Company Shares of Consumer Health: % Value 2020-2024
Table 12 LBN Brand Shares of Consumer Health: % Value 2021-2024
Table 13 Penetration of Private Label in Consumer Health by Category: % Value 2019-2024
Table 14 Distribution of Consumer Health by Format: % Value 2019-2024
Table 15 Distribution of Consumer Health by Format and Category: % Value 2024
Table 16 Forecast Sales of Consumer Health by Category: Value 2024-2029
Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2024-2029
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
SOURCES
Summary 1 Research Sources

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