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Wound Care in Germany

Publisher Euromonitor International
Published Sep 19, 2025
Length 23 Pages
SKU # EP20423684

Description

Over 2025, wound care in Germany is set to perform positively, with modest growth in retail volume sales and a healthy increase in retail current value sales, despite the category's overall maturity. Growth is being driven by continued consumer demand for essential health and hygiene products. There is also rising interest in added-value solutions, such as waterproof or skin-friendly adhesive bandages. German consumers remain highly price-sensitive, with many turning to private label options fro...

Euromonitor International's Wound Care in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: First Aid Kits, Gauze, Tape and Other Wound Care, Sticking Plasters/Adhesive Bandages.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Wound Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

23 Pages
Wound Care in Germany
Euromonitor International
September 2025
List Of Contents And Tables
WOUND CARE IN GERMANY
KEY DATA FINDINGS
2025 DEVELOPMENTS
Wound care grows in 2025 amid a demand for everyday and added-value products
Beiersdorf leads with clinical-grade innovation amid brand and private label pressure
Brick-and-mortar retailers dominate wound care distribution as e-commerce stagnates
PROSPECTS AND OPPORTUNITIES
Maturity and saturation to lead to stagnation
Gradual technological advances to offer some retail value growth potential
Differentiation through unique features and designs
CATEGORY DATA
Table 1 Sales of Wound Care by Category: Value 2020-2025
Table 2 Sales of Wound Care by Category: % Value Growth 2020-2025
Table 3 NBO Company Shares of Wound Care: % Value 2021-2025
Table 4 LBN Brand Shares of Wound Care: % Value 2022-2025
Table 5 Forecast Sales of Wound Care by Category: Value 2025-2030
Table 6 Forecast Sales of Wound Care by Category: % Value Growth 2025-2030
CONSUMER HEALTH IN GERMANY
EXECUTIVE SUMMARY
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for Consumer Health?
MARKET INDICATORS
Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2020-2025
Table 8 Life Expectancy at Birth 2020-2025
MARKET DATA
Table 9 Sales of Consumer Health by Category: Value 2020-2025
Table 10 Sales of Consumer Health by Category: % Value Growth 2020-2025
Table 11 NBO Company Shares of Consumer Health: % Value 2021-2025
Table 12 LBN Brand Shares of Consumer Health: % Value 2022-2025
Table 13 Penetration of Private Label in Consumer Health by Category: % Value 2020-2025
Table 14 Distribution of Consumer Health by Format: % Value 2020-2025
Table 15 Distribution of Consumer Health by Format and Category: % Value 2025
Table 16 Forecast Sales of Consumer Health by Category: Value 2025-2030
Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2025-2030
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
Summary 1 OTC: Switches 2024-2025
DISCLAIMER
DEFINITIONS
SOURCES
Summary 2 Research Sources

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