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Wound Care in Georgia

Publisher Euromonitor International
Published Sep 23, 2025
Length 20 Pages
SKU # EP20439350

Description

Value sales of wound care are remaining positive in Georgia in 2025. The overall increase in physical activity and sporting activities among diverse demographic groups is also leading to a consistent demand for everyday plasters and adhesive bandages used for minor cuts, scrapes, and abrasions, as households tend to restock these supplies more frequently as individuals adopt more active lifestyles. Furthermore, the stable growth in product variety is also encouraging sales of wound care in Georg...

Euromonitor International's Wound Care in Georgia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: First Aid Kits, Gauze, Tape and Other Wound Care, Sticking Plasters/Adhesive Bandages.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Wound Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

20 Pages
Wound Care in Georgia
Euromonitor International
September 2025
List Of Contents And Tables
WOUND CARE IN GEORGIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Sales supported by a widening variety of products and higher levels of sporting activities
Betasan maintains company lead, but faces competition from brands such as Pic and Medrull
Pharmacies remain the most popular outlets thanks to overall expansion of this channel
PROSPECTS AND OPPORTUNITIES
Ongoing positive sales supported by active lifestyles and a growing range of available products to suit different needs
Innovation set to be focussed on specialist products for different needs
Ageing population and rise of various ailments support demand for wound care
CATEGORY DATA
Table 1 Sales of Wound Care by Category: Value 2020-2025
Table 2 Sales of Wound Care by Category: % Value Growth 2020-2025
Table 3 NBO Company Shares of Wound Care: % Value 2021-2025
Table 4 LBN Brand Shares of Wound Care: % Value 2022-2025
Table 5 Forecast Sales of Wound Care by Category: Value 2025-2030
Table 6 Forecast Sales of Wound Care by Category: % Value Growth 2025-2030
CONSUMER HEALTH IN GEORGIA
EXECUTIVE SUMMARY
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for consumer health?
MARKET INDICATORS
Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2020-2025
Table 8 Life Expectancy at Birth 2020-2025
MARKET DATA
Table 9 Sales of Consumer Health by Category: Value 2020-2025
Table 10 Sales of Consumer Health by Category: % Value Growth 2020-2025
Table 11 NBO Company Shares of Consumer Health: % Value 2021-2025
Table 12 LBN Brand Shares of Consumer Health: % Value 2022-2025
Table 13 Penetration of Private Label by Category: % Value 2020-2025
Table 14 Distribution of Consumer Health by Format: % Value 2020-2025
Table 15 Distribution of Consumer Health by Format and Category: % Value 2025
Table 16 Forecast Sales of Consumer Health by Category: Value 2025-2030
Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2025-2030
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
SOURCES
Summary 1 Research Sources

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