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Wound Care in the US

Publisher Euromonitor International
Published Sep 22, 2025
Length 27 Pages
SKU # EP20439438

Description

Wound care has seen moderate growth in current value terms in 2025, reflecting the maturity of the category, which continues to constrain overall growth. Despite this, heightened hygiene awareness stemming from the pandemic continues to support demand. Additionally, the ageing population remains a key growth driver, as older individuals are more prone to injury and slower healing, increasing their need for wound care solutions. Sales have also benefited from increased participation in sports, so...

Euromonitor International's Wound Care in USA report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: First Aid Kits, Gauze, Tape and Other Wound Care, Sticking Plasters/Adhesive Bandages.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Wound Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

27 Pages
Wound Care in the US
Euromonitor International
September 2025
List Of Contents And Tables
WOUND CARE IN THE US
KEY DATA FINDINGS
2025 DEVELOPMENTS
Wound care sees modest growth amid market maturity and limited innovation
Kenvue leads US Wound Care market with Innovation and brand strength
E-commerce making gains in wound care
PROSPECTS AND OPPORTUNITIES
Active lifestyles and eco-consciousness set to shape the future of wound care
Innovation gaps and emerging technologies in wound care
Smart bandages: the future of chronic wound management
CATEGORY DATA
Table 1 Sales of Wound Care by Category: Value 2020-2025
Table 2 Sales of Wound Care by Category: % Value Growth 2020-2025
Table 3 NBO Company Shares of Wound Care: % Value 2021-2025
Table 4 LBN Brand Shares of Wound Care: % Value 2022-2025
Table 5 Forecast Sales of Wound Care by Category: Value 2025-2030
Table 6 Forecast Sales of Wound Care by Category: % Value Growth 2025-2030
CONSUMER HEALTH IN THE US
EXECUTIVE SUMMARY
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for Consumer Health?
MARKET INDICATORS
Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2020-2025
Table 8 Life Expectancy at Birth 2020-2025
MARKET DATA
Table 9 Sales of Consumer Health by Category: Value 2020-2025
Table 10 Sales of Consumer Health by Category: % Value Growth 2020-2025
Table 11 NBO Company Shares of Consumer Health: % Value 2021-2025
Table 12 LBN Brand Shares of Consumer Health: % Value 2022-2025
Table 13 Penetration of Private Label in Consumer Health by Category: % Value 2020-2025
Table 14 Distribution of Consumer Health by Format: % Value 2020-2025
Table 15 Distribution of Consumer Health by Format and Category: % Value 2025
Table 16 Forecast Sales of Consumer Health by Category: Value 2025-2030
Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2025-2030
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
SOURCES
Summary 1 Research Sources

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