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Womenswear in South Korea

Publisher Euromonitor International
Published Jan 21, 2026
Length 24 Pages
SKU # EP20807605

Description

Womenswear in South Korea demonstrated resilience in 2025, with 2% value growth to KRW16,124 billion, driven by consumer preferences for comfort, versatility, and premiumisation. This trend is expected to continue. The market's attractiveness is supported by a growing employed female population and rising average gross income. To succeed, brands should focus on comfort-driven products, premiumisation, and adapting to the fitness-driven trend, particularly in swimwear and activewear. A strong onl...

Euromonitor International's Womenswear in South Korea report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2021-2025 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Women's Nightwear, Women's Outerwear, Women's Swimwear, Women's Underwear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Womenswear market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

24 Pages
Womenswear in South Korea
Euromonitor International
January 2026
List Of Contents And Tables
WOMENSWEAR IN SOUTH KOREA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Resilience in 2025 driven by comfort, premiumisation, and online engagement
CHART 1 Key Trends 2025
INDUSTRY PERFORMANCE
Women's underwear remains strong sales driver, driven by comfort and premiumisation
CHART 2 Comfort-Centric Innerwear
Fitness-driven trend boosts swimwear sales through social media
CHART 3 Swimwear Beyond Basics: Performance with Pattern and Style
Casualwear evolves to meet modern women's lifestyle needs
CHART 4 Evolving Casualwear for Women’s Daily Lives
WHAT’S NEXT?
Future growth driven by comfort, premiumisation, and personal expression
CHART 5 Analyst Insight
Navigating rapid trend cycles: The imperative for brand agility in Korean womenswear
Building brand loyalty through integrated online and experiential strategies
COMPETITIVE LANDSCAPE
Frl Korea maintains lead of fragmented landscape with comfort-driven products
CHANNELS
Vertical commerce platforms drive online sales by age group
COUNTRY REPORTS DISCLAIMER
CHART 6 Key Trends 2025
CHART 7 Performance Meets Fashion – The Rise of Recovery Shoes and Low-Profile Sneakers
CHART 8 Climate-Responsive Seasonless Apparel
CHART 9 Department Stores Leverage Circular Fashion with Resale Programmes
CHART 10 Analyst Insight
CHART 11 Real GDP Growth and Inflation 2020-2030
CHART 12 PEST Analysis in South Korea 2025
CHART 13 Key Insights on Consumers in South Korea 2025
CHART 14 Consumer Landscape in South Korea 2025
APPAREL AND FOOTWEAR IN SOUTH KOREA
EXECUTIVE SUMMARY
Versatility, comfort, and sustainability are key trends shaping South Korea's evolving apparel and footwear industry
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Versatile pieces drive sales as traditional norms erode
Climate-responsive designs gain traction
Resale and rental trends reshape retail channel mix
WHAT’S NEXT?
Versatility, sustainability, and agility to influence future development of apparel and footwear
Navigating seasonless style and shifting categories
Sustainability and technology to help shape the future of sales
COMPETITIVE LANDSCAPE
Uniqlo strengthens lead of highly fragmented competitive landscape
Emerging brands and collaborations drive innovation
CHANNELS
Offline channels lead distribution via specialists but online sales continue to grow
ECONOMIC CONTEXT
CONSUMER CONTEXT
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources

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