
Womenswear in South Africa
Description
Despite marginal retail volume growth in 2024, overall demand for womenswear in South Africa remained below pre-pandemic levels, with value sales growth notably slowing compared to the previous year. Due to the challenging economic and competitive retail situation, retailers have been offering aggressive price promotions. E-commerce is expanding in the country, with an increasing number of players providing customers with online-only offers, such as Superbalist offering regular 35% off purchases...
Euromonitor International's Womenswear in South Africa report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2029 illustrate how the market is set to change.
Product coverage: Women's Nightwear, Women's Outerwear, Women's Swimwear, Women's Underwear.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Womenswear market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International's Womenswear in South Africa report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2029 illustrate how the market is set to change.
Product coverage: Women's Nightwear, Women's Outerwear, Women's Swimwear, Women's Underwear.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Womenswear market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
27 Pages
- Womenswear in South Africa
- Euromonitor International
- March 2025
- List Of Contents And Tables
- WOMENSWEAR IN SOUTH AFRICA
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Local womenswear consumers are accustomed to promotional offers
- Inexpensive imports from Shein and Temu threaten local players
- Yaga offers affordability and business opportunities
- PROSPECTS AND OPPORTUNITIES
- Affordability will remain a key purchase driver over the forecast period
- Inclusive fashion still a strong selling point and differentiating factor
- Reducing costs will help drive demand for sustainable options
- CATEGORY DATA
- Table 1 Sales of Womenswear by Category: Volume 2019-2024
- Table 2 Sales of Womenswear by Category: Value 2019-2024
- Table 3 Sales of Womenswear by Category: % Volume Growth 2019-2024
- Table 4 Sales of Womenswear by Category: % Value Growth 2019-2024
- Table 5 NBO Company Shares of Womenswear: % Value 2020-2024
- Table 6 LBN Brand Shares of Womenswear: % Value 2021-2024
- Table 7 NBO Company Shares of Women's Nightwear: % Value 2020-2024
- Table 8 LBN Brand Shares of Women's Nightwear: % Value 2021-2024
- Table 9 NBO Company Shares of Women's Outerwear: % Value 2020-2024
- Table 10 LBN Brand Shares of Women's Outerwear: % Value 2021-2024
- Table 11 NBO Company Shares of Women’s Swimwear: % Value 2020-2024
- Table 12 LBN Brand Shares of Women’s Swimwear: % Value 2021-2024
- Table 13 NBO Company Shares of Women's Underwear: % Value 2020-2024
- Table 14 LBN Brand Shares of Women's Underwear: % Value 2021-2024
- Table 15 Forecast Sales of Womenswear by Category: Volume 2024-2029
- Table 16 Forecast Sales of Womenswear by Category: Value 2024-2029
- Table 17 Forecast Sales of Womenswear by Category: % Volume Growth 2024-2029
- Table 18 Forecast Sales of Womenswear by Category: % Value Growth 2024-2029
- APPAREL AND FOOTWEAR IN SOUTH AFRICA
- EXECUTIVE SUMMARY
- Apparel and footwear in 2024: The big picture
- 2024 key trends
- Competitive landscape
- Retailing developments
- What next for apparel and footwear?
- MARKET DATA
- Table 19 Sales of Apparel and Footwear by Category: Volume 2019-2024
- Table 20 Sales of Apparel and Footwear by Category: Value 2019-2024
- Table 21 Sales of Apparel and Footwear by Category: % Volume Growth 2019-2024
- Table 22 Sales of Apparel and Footwear by Category: % Value Growth 2019-2024
- Table 23 NBO Company Shares of Apparel and Footwear: % Value 2020-2024
- Table 24 LBN Brand Shares of Apparel and Footwear: % Value 2021-2024
- Table 25 Distribution of Apparel and Footwear by Format: % Value 2019-2024
- Table 26 Distribution of Apparel and Footwear by Format and Category: % Value 2024
- Table 27 Forecast Sales of Apparel and Footwear by Category: Volume 2024-2029
- Table 28 Forecast Sales of Apparel and Footwear by Category: Value 2024-2029
- Table 29 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2024-2029
- Table 30 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2024-2029
- DISCLAIMER
- SOURCES
- Summary 1 Research Sources
Pricing
Currency Rates
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