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Womenswear in Japan

Publisher Euromonitor International
Published Jan 22, 2026
Length 24 Pages
SKU # EP20807494

Description

Womenswear in Japan experienced retail value growth in 2025, driven by the increasing demand for professional attire among the employed female population, which rose to 31.2 million in 2025. The category was also shaped by technological advancements, particularly in functional textiles, and the growing importance of sustainability. With consumer expenditure expected to grow at a CAGR of 2% to JPY3,796 billion in 2030, brands that adopt innovative strategies and leverage technological advancement...

Euromonitor International's Womenswear in Japan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2021-2025 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Women's Nightwear, Women's Outerwear, Women's Swimwear, Women's Underwear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Womenswear market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

24 Pages
Womenswear in Japan
Euromonitor International
January 2026
List Of Contents And Tables
WOMENSWEAR IN JAPAN
KEY DATA FINDINGS
2025 DEVELOPMENTS
Functional textiles and rising number of working women contribute to growth
CHART 1 Key Trends 2025
INDUSTRY PERFORMANCE
Growth seen for womenswear in 2025, with several key growth drivers
Resale and rental services gain traction among professionals, impacting primary sales
CHART 2 AnotherADdress.biz Offers A New Format for Workwear Access in Japan
Technological advancements drive innovation in functional textiles
CHART 3 UV Shields to Sweat Control: Technology Reshapes Womenswear
Inbound tourism drives demand for localised and exclusive womenswear
CHART 4 Zara’s Japan-Exclusive Collaboration Reflects Inbound Demand for Cultural Immersion
WHAT’S NEXT?
The rising working female population will drive demand for professional attire
Technology expected to reshape womenswear
K-fashion and personal expression set to drive growth
CHART 5 Analyst Insight
COMPETITIVE LANDSCAPE
Fast Retailing and Shimamura lead with innovative strategies
Strategic acquisition to enhance operational efficiency and innovation
CHANNELS
Offline retail remains dominant as consumers still value tactile experiences
E-commerce poses moderate competition to offline stores
COUNTRY REPORTS DISCLAIMER
CHART 6 Key Trends 2025
CHART 7 Nike's New Collection Introduced for the World Athletics Championships
CHART 8 Onitsuka Tiger Captures Global Attention with Flagship Store
CHART 9 Yellow Uniqlo Promotes UV Protection Through Transit Hubs
CHART 10 Analyst Insight
CHART 11 Real GDP Growth and Inflation 2020-2030
CHART 12 PEST Analysis in Japan 2025
CHART 13 Key Insights on Consumers in Japan 2025
CHART 14 Consumer Landscape in Japan 2025
APPAREL AND FOOTWEAR IN JAPAN
EXECUTIVE SUMMARY
Inbound tourism, tech innovation, and experiential retail drive growth in apparel and footwear
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Tourism, functional products, and sports events fuel growth despite challenges
Apparel dominates, but footwear and sportswear see greater dynamism
Inbound tourism drives growth, with Onitsuka Tiger a standout brand
Tech innovation drives growth in functional fashion to address warmer summers
WHAT’S NEXT?
Growth set to continue, with collaborations an important driving force
Functionality, sustainable practices and changing culture likely to impact growth
COMPETITIVE LANDSCAPE
Fast Retailing and Shimamura lead through wide distribution and strong brand recognition
LVMH-backed investment firm acquires Kapital, signalling shift towards niche Japanese labels
CHANNELS
Offline retail remains dominant as many consumers prefer to try before buying
TikTok Shop set to accelerate growth in retail e-commerce
ECONOMIC CONTEXT
CONSUMER CONTEXT
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources

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