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Womenswear in India

Publisher Euromonitor International
Published Jan 06, 2026
Length 23 Pages
SKU # EP20711529

Description

Womenswear demonstrated resilience in India in 2025, with growth of 3% in retail volume terms, driven by rising disposable incomes and an expanding urban middle-class population. The performance of womenswear was influenced by changing consumer preferences, with a shift towards oversized fits, relaxed silhouettes, and gender-neutral styles. Supply chain disruptions, particularly the Indian Government's land transport ban on garment imports from Bangladesh, constrained value sales growth. Despite...

Euromonitor International's Womenswear in India report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2021-2025 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Women's Nightwear, Women's Outerwear, Women's Swimwear, Women's Underwear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report??
* Get a detailed picture of the Womenswear market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

23 Pages
Womenswear in India
Euromonitor International
January 2026
List Of Contents And Tables
WOMENSWEAR IN INDIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Market shows resilience despite supply chain disruptions
CHART 1 Key Trends 2025
INDUSTRY PERFORMANCE
Government import ban disrupts supply chain
CHART 2 Bangladesh ban spurs shift to domestic sourcing in Indian apparel supply chain in 2025
Domestic sourcing ensures outwear growth
WHAT’S NEXT?
Rising incomes and female workforce fuel long-term growth
Brands prioritise inclusivity to attract wider consumer base
Omnichannel integration becomes essential for competitiveness
CHART 3 Analyst Insight
COMPETITIVE LANDSCAPE
Trent and Aditya Birla Fashion & Retail lead womenswear with diversified portfolios
Leading players utilise distinct strategies
CHANNELS
Physical retail remains dominant in womenswear
E-commerce growth chips away at offline retail channels
PRODUCTS
Influencer brand, Underneat, champions comfort and inclusivity
CHART 4 Underneat by Kusha Kapila: Redefining shapewear with inclusivity in 2025
Siyaram’s enters value fashion with new brand, Zecode
CHART 5 Siyaram’s launches Zecode to drive fast fashion value for Gen Z and urban shoppers
COUNTRY REPORTS DISCLAIMER
CHART 6 Key Trends 2025
CHART 7 Mass Affordability and Premium Innovation Both Contribute to Value Growth in 2025
CHART 8 Bangladesh Ban Spurs Shift to Domestic Sourcing in Indian Apparel Supply Chain
CHART 9 Analyst Insight
CHART 10 NewMe’s Digital-First Fashion and Celebrity Tie-Ups Fuel Generation Z Engagement
CHART 11 Real GDP Growth and Inflation 2020-2030
CHART 12 PEST Analysis in India 2025
CHART 13 Key Insights on Consumers in India 2025
CHART 14 Consumer Landscape in India 2025
APPAREL AND FOOTWEAR IN INDIA
EXECUTIVE SUMMARY
Apparel and footwear sees growth, with polarisation and the rise of digital channels evident
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Polarisation drives dual strategies in apparel and footwear
Tariffs and supply chain disruptions challenge retailers
Apparel maintains the highest sales, but sportswear sees the fastest growth
WHAT’S NEXT?
Rising incomes, digital transformation, and localisation set to contribute to growth
Growth in sportswear to be supported by the health and comfort trends and local production
Fast fashion, premiumisation, and sustainability expected to shape the future
COMPETITIVE LANDSCAPE
Incumbents maintain their leading positions while D2C brands reshape the dynamics
Innovative product launches and strategic partnerships
New entrants and strategic partnerships expected to impact the competitive landscape
CHANNELS
Offline retail remains dominant despite e-commerce growth
Retail e-commerce drives growth, with this trend set to continue
ECONOMIC CONTEXT
CONSUMER CONTEXT
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources

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