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Womenswear in Hungary

Publisher Euromonitor International
Published Dec 13, 2024
Length 32 Pages
SKU # EP19425161

Description

Womenswear in Hungary


Womenswear is seeing positive sales in both value and volume in Hungary in 2024. Value is more strongly supported by high unit prices, and we are also seeing polarisation within womenswear, with higher-end products selling at higher prices, thus pushing up value sales. Womenswear also benefits from sales of designer goods by inbound tourists. However, on the other hand, ongoing price sensitivity means affordable brands remain popular as a constant. This situation is reflected in the (albeit frag...

Euromonitor International's Womenswear in Hungary report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Women's Nightwear, Women's Outerwear, Women's Swimwear, Women's Underwear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Womenswear market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

32 Pages
Womenswear in Hungary
Euromonitor International
December 2024
List Of Contents And Tables
WOMENSWEAR IN HUNGARY
KEY DATA FINDINGS
2024 DEVELOPMENTS
Polarisation seen within womenswear, while affordable brands remain in the lead
Omnichannel strategies are increasingly important
Retailers monitor their portfolios and adapt products and brands to optimise profits and sales
PROSPECTS AND OPPORTUNITIES
Rise of shorts and trousers boosts sales for tops, due slumps sales of sheer hosiery
“Sneakermania” trend inspires strategy for limited-edition product “drop sales”
Inbound tourism will continue to drive sales of luxury womenswear over the forecast period
CATEGORY DATA
Table 1 Sales of Womenswear by Category: Volume 2019-2024
Table 2 Sales of Womenswear by Category: Value 2019-2024
Table 3 Sales of Womenswear by Category: % Volume Growth 2019-2024
Table 4 Sales of Womenswear by Category: % Value Growth 2019-2024
Table 5 NBO Company Shares of Womenswear: % Value 2020-2024
Table 6 LBN Brand Shares of Womenswear: % Value 2021-2024
Table 7 NBO Company Shares of Women's Nightwear: % Value 2020-2024
Table 8 LBN Brand Shares of Women's Nightwear: % Value 2021-2024
Table 9 NBO Company Shares of Women's Outerwear: % Value 2020-2024
Table 10 LBN Brand Shares of Women's Outerwear: % Value 2021-2024
Table 11 NBO Company Shares of Women’s Swimwear: % Value 2020-2024
Table 12 LBN Brand Shares of Women’s Swimwear: % Value 2021-2024
Table 13 NBO Company Shares of Women's Underwear: % Value 2020-2024
Table 14 LBN Brand Shares of Women's Underwear: % Value 2021-2024
Table 15 Forecast Sales of Womenswear by Category: Volume 2024-2029
Table 16 Forecast Sales of Womenswear by Category: Value 2024-2029
Table 17 Forecast Sales of Womenswear by Category: % Volume Growth 2024-2029
Table 18 Forecast Sales of Womenswear by Category: % Value Growth 2024-2029
APPAREL AND FOOTWEAR IN HUNGARY
EXECUTIVE SUMMARY
Apparel and footwear in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for apparel and footwear?
MARKET DATA
Table 19 Sales of Apparel and Footwear by Category: Volume 2019-2024
Table 20 Sales of Apparel and Footwear by Category: Value 2019-2024
Table 21 Sales of Apparel and Footwear by Category: % Volume Growth 2019-2024
Table 22 Sales of Apparel and Footwear by Category: % Value Growth 2019-2024
Table 23 NBO Company Shares of Apparel and Footwear: % Value 2020-2024
Table 24 LBN Brand Shares of Apparel and Footwear: % Value 2021-2024
Table 25 Distribution of Apparel and Footwear by Format: % Value 2019-2024
Table 26 Distribution of Apparel and Footwear by Format and Category: % Value 2024
Table 27 Forecast Sales of Apparel and Footwear by Category: Volume 2024-2029
Table 28 Forecast Sales of Apparel and Footwear by Category: Value 2024-2029
Table 29 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2024-2029
Table 30 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
Summary 1 Research Sources

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