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Womenswear in Germany

Publisher Euromonitor International
Published Jan 16, 2025
Length 30 Pages
SKU # EP19505310

Description

Womenswear in Germany


Despite the slowdown of inflation in 2024, womenswear in Germany continues to experience only modest growth as purchasing power and consumer confidence remain low. Consumer sentiment has fluctuated on a monthly basis across the largest category of apparel and footwear, with some shifts evident in terms of purchasing behaviour. Consumers in Germany have started to become more open to the second-hand market, seen as a cost-saving and sustainable way of shopping for clothes. In fact, second-hand sh...

Euromonitor International's Womenswear in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Women's Nightwear, Women's Outerwear, Women's Swimwear, Women's Underwear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report??
* Get a detailed picture of the Womenswear market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

30 Pages
Womenswear in Germany
Euromonitor International
January 2025
List Of Contents And Tables
WOMENSWEAR IN GERMANY
KEY DATA FINDINGS
2024 DEVELOPMENTS
Womenswear records modest growth in 2024 amid ongoing cost-of-living crisis
H&M Hennes & Mauritz retains leadership of fragmented competitive landscape
Retail e-commerce sales continue to rise in Germany
PROSPECTS AND OPPORTUNITIES
Sustainability will shift from aspiration to measurable goal
Rise of second-hand market presents competition and opportunities
Womenswear consumers will continue to help drive online shopping
CATEGORY DATA
Table 1 Sales of Womenswear by Category: Volume 2019-2024
Table 2 Sales of Womenswear by Category: Value 2019-2024
Table 3 Sales of Womenswear by Category: % Volume Growth 2019-2024
Table 4 Sales of Womenswear by Category: % Value Growth 2019-2024
Table 5 NBO Company Shares of Womenswear: % Value 2020-2024
Table 6 LBN Brand Shares of Womenswear: % Value 2021-2024
Table 7 NBO Company Shares of Women's Nightwear: % Value 2020-2024
Table 8 LBN Brand Shares of Women's Nightwear: % Value 2021-2024
Table 9 NBO Company Shares of Women's Outerwear: % Value 2020-2024
Table 10 LBN Brand Shares of Women's Outerwear: % Value 2021-2024
Table 11 NBO Company Shares of Women’s Swimwear: % Value 2020-2024
Table 12 LBN Brand Shares of Women’s Swimwear: % Value 2021-2024
Table 13 NBO Company Shares of Women's Underwear: % Value 2020-2024
Table 14 LBN Brand Shares of Women's Underwear: % Value 2021-2024
Table 15 Forecast Sales of Womenswear by Category: Volume 2024-2029
Table 16 Forecast Sales of Womenswear by Category: Value 2024-2029
Table 17 Forecast Sales of Womenswear by Category: % Volume Growth 2024-2029
Table 18 Forecast Sales of Womenswear by Category: % Value Growth 2024-2029
APPAREL AND FOOTWEAR IN GERMANY
EXECUTIVE SUMMARY
Apparel and footwear in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for apparel and footwear?
MARKET DATA
Table 19 Sales of Apparel and Footwear by Category: Volume 2019-2024
Table 20 Sales of Apparel and Footwear by Category: Value 2019-2024
Table 21 Sales of Apparel and Footwear by Category: % Volume Growth 2019-2024
Table 22 Sales of Apparel and Footwear by Category: % Value Growth 2019-2024
Table 23 NBO Company Shares of Apparel and Footwear: % Value 2020-2024
Table 24 LBN Brand Shares of Apparel and Footwear: % Value 2021-2024
Table 25 Distribution of Apparel and Footwear by Format: % Value 2019-2024
Table 26 Distribution of Apparel and Footwear by Format and Category: % Value 2024
Table 27 Forecast Sales of Apparel and Footwear by Category: Volume 2024-2029
Table 28 Forecast Sales of Apparel and Footwear by Category: Value 2024-2029
Table 29 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2024-2029
Table 30 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
Summary 1 Research Sources

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