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Womenswear in China

Publisher Euromonitor International
Published Dec 26, 2025
Length 22 Pages
SKU # EP20680413

Description

Womenswear in China was characterised by moderate growth of 2% in 2025, driven by a conservative economic climate and cautious consumer sentiment, with retail volumes also rising slowly. The category is concentrated, with leading brands like Uniqlo and Urban Revivo prominent, while digital-native challengers like Basement FG are gaining traction through aggressive low-price strategies. Retail e-commerce remains the primary driver of sales, with businesses needing to master omnichannel strategies...

Euromonitor International's Womenswear in China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Women's Nightwear, Women's Outerwear, Women's Swimwear, Women's Underwear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Womenswear market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

22 Pages
Womenswear in China
Euromonitor International
December 2025
List Of Contents And Tables
WOMENSWEAR IN CHINA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Moderate growth amidst caution, driven by digital challengers, and New Chinese Style
CHART 1 Key Trends 2025
INDUSTRY PERFORMANCE
Moderate growth in 2025 driven by rising incomes, but constrained by consumer caution
Digital-native brands capture budget-conscious young consumers
CHART 2 Digital-native Brands Like Basement FG Capture Sales in Womenswear in China
WHAT’S NEXT?
Rising disposable incomes and “New Chinese Style” to drive future growth
Digital commerce and omnichannel strategies to dictate sales
CHART 3 Analyst Insight
Business impact of emerging trends
COMPETITIVE LANDSCAPE
Leaders offer extensive retail networks, while polarisation is seen
CHART 4 Polarisation Reshapes Womenswear in China
Digital-native challengers and omnichannel strategies will require adaptation by incumbents
CHANNELS
Retail e-commerce offers convenience and good prices for womenswear
As offline sales remain significant, an omnichannel strategy is important
PRODUCTS
Travel and tourism drive innovation in resortwear designs
CHART 5 More Brands Follow the Travel Theme to Capture Changing Consumer Needs
COUNTRY REPORTS DISCLAIMER
CHART 6 Key Trends 2025
CHART 7 Descente Tap Into the More Professional Outdoor Segment
CHART 8 Anta’s Store Uses High-Tech to Improve the Customer Shopping Experience
CHART 9 Interest-Based E-Commerce is a Challenger to Tmall
CHART 10 Analyst Insight
CHART 11 Real GDP Growth and Inflation 2020-2030
CHART 12 PEST Analysis in China 2025
CHART 13 Key Insights on Consumers in China 2025
CHART 14 Consumer Landscape in China 2025
APPAREL AND FOOTWEAR IN CHINA
EXECUTIVE SUMMARY
Apparel and footwear navigates consumer comfort, sportswear boom, and digital retail
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Growth is driven by economic conditions, rational purchases, and technological innovation
Sportswear drives growth in apparel and footwear through innovation
Market polarisation affects value growth
WHAT’S NEXT?
Rising incomes, DTC strategies, and sustainability expected to drive growth
Functional and athletic apparel set to gain further popularity among women
Niche brands to drive growth in footwear through innovation
COMPETITIVE LANDSCAPE
Anta's multi-category coverage, brand strategy, and distribution extend its leading position
In a stable environment, opportunities for enhancing products and marketing
CHANNELS
Interest-based e-commerce platform Douyin takes share from Tmall
Quick commerce gains traction with 30-minute delivery
ECONOMIC CONTEXT
CONSUMER CONTEXT
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources

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