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Womenswear in Austria

Publisher Euromonitor International
Published Jan 15, 2025
Length 29 Pages
SKU # EP19505271

Description

Womenswear in Austria


In 2024, retail value sales of womenswear in Austria continued to rise, increasing by 3%. However, this was largely driven by ongoing price hikes. Consumer demand somewhat retracted, as many shoppers were navigating the challenges of the cost-of-living crisis and prioritising essential items over fashion purchases. With inflation still a concern in 2024, many consumers opted for more practical spending choices, leading to more cautious purchasing behaviour in the fashion sector.

Euromonitor International's Womenswear in Austria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Women's Nightwear, Women's Outerwear, Women's Swimwear, Women's Underwear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report??
* Get a detailed picture of the Womenswear market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

29 Pages
Womenswear in Austria
Euromonitor International
January 2025
List Of Contents And Tables
WOMENSWEAR IN AUSTRIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Price increases and shifting consumer preferences impact sales in 2024
H&M faces challenges in outerwear but gains in sportswear, while discount retailers maintain a dominance
Retail e-commerce continues to grow, driven by loyalty programs and exclusive online deals
PROSPECTS AND OPPORTUNITIES
Sustainability and transparency is expected to shape womenswear across the forecast period
Comfort will become an increasingly important factor for Austrian womenswear consumers
The rise of technology and its impact on womenswear across the forecast period
CATEGORY DATA
Table 1 Sales of Womenswear by Category: Volume 2019-2024
Table 2 Sales of Womenswear by Category: Value 2019-2024
Table 3 Sales of Womenswear by Category: % Volume Growth 2019-2024
Table 4 Sales of Womenswear by Category: % Value Growth 2019-2024
Table 5 NBO Company Shares of Womenswear: % Value 2020-2024
Table 6 LBN Brand Shares of Womenswear: % Value 2021-2024
Table 7 NBO Company Shares of Women's Nightwear: % Value 2020-2024
Table 8 LBN Brand Shares of Women's Nightwear: % Value 2021-2024
Table 9 NBO Company Shares of Women's Outerwear: % Value 2020-2024
Table 10 LBN Brand Shares of Women's Outerwear: % Value 2021-2024
Table 11 NBO Company Shares of Women’s Swimwear: % Value 2020-2024
Table 12 LBN Brand Shares of Women’s Swimwear: % Value 2021-2024
Table 13 NBO Company Shares of Women's Underwear: % Value 2020-2024
Table 14 LBN Brand Shares of Women's Underwear: % Value 2021-2024
Table 15 Forecast Sales of Womenswear by Category: Volume 2024-2029
Table 16 Forecast Sales of Womenswear by Category: Value 2024-2029
Table 17 Forecast Sales of Womenswear by Category: % Volume Growth 2024-2029
Table 18 Forecast Sales of Womenswear by Category: % Value Growth 2024-2029
APPAREL AND FOOTWEAR IN AUSTRIA
EXECUTIVE SUMMARY
Apparel and footwear in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for apparel and footwear?
MARKET DATA
Table 19 Sales of Apparel and Footwear by Category: Volume 2019-2024
Table 20 Sales of Apparel and Footwear by Category: Value 2019-2024
Table 21 Sales of Apparel and Footwear by Category: % Volume Growth 2019-2024
Table 22 Sales of Apparel and Footwear by Category: % Value Growth 2019-2024
Table 23 NBO Company Shares of Apparel and Footwear: % Value 2020-2024
Table 24 LBN Brand Shares of Apparel and Footwear: % Value 2021-2024
Table 25 Distribution of Apparel and Footwear by Format: % Value 2019-2024
Table 26 Distribution of Apparel and Footwear by Format and Category: % Value 2024
Table 27 Forecast Sales of Apparel and Footwear by Category: Volume 2024-2029
Table 28 Forecast Sales of Apparel and Footwear by Category: Value 2024-2029
Table 29 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2024-2029
Table 30 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
Summary 1 Research Sources

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