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Womenswear in Australia

Publisher Euromonitor International
Published Dec 08, 2025
Length 23 Pages
SKU # EP20676813

Description

Womenswear in Australia demonstrated resilience in 2025, with growth in both retail volume and current value terms, driven by a rising employed female population and increasing consumer preference for sustainable and ethically produced fashion. The category is expected to continue growing, driven by sustainability and digitalisation. To succeed, brands should prioritise sustainability, technological innovation, and omnichannel retail, leveraging trends such as circular fashion models, AI-driven...

Euromonitor International's Womenswear in Australia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Women's Nightwear, Women's Outerwear, Women's Swimwear, Women's Underwear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Womenswear market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

23 Pages
Womenswear in Australia
Euromonitor International
December 2025
List Of Contents And Tables
WOMENSWEAR IN AUSTRALIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Greater female participation in the workplace drives up demand for womenswear
CHART 1 Key Trends 2025
INDUSTRY PERFORMANCE
Easing of economic pressures supports greater spending, but consumers remain cautious
Women's outerwear dominates sales, driven by demand for versatility
Women's swimwear sees dynamic growth, driven by sustainable trends
WHAT’S NEXT?
Positive outlook supported by stable economy and rise in disposable incomes
Sustainable fashion and digitalisation to influence future womenswear development
COMPETITIVE LANDSCAPE
lululemon athletica continues to make gains with premium athleisure
Dynamic brands and circular fashion platforms
Mergers, acquisitions, and innovations reshape the competitive landscape
CHANNELS
E-commerce continues to drive distribution of womenswear
CHART 2 Analyst Insight
Omnichannel strategies become crucial for market success
PRODUCTS
Sustainability drives innovation through eco-friendly materials
CHART 3 ELK and BlockTexx Pioneering Circular Economy Innovation in Australia
Rental platforms set new standards with circular models
CHART 4 Rntr Setting New Standards in Womenswear Rental Market
AI drives personalisation and sustainability in design
CHART 5 Shein Tackles Micro Fashion Trends, Enabling Ultra-Fast Production Cycles
COUNTRY REPORTS DISCLAIMER
CHART 6 Key Trends 2025
CHART 7 Jeanswest Closes All 90 Stores in 2025
CHART 8 Analyst Insight
CHART 9 THE ICONIC Introduces AI-Powered Virtual Try-On
CHART 10 Samsara Partners with lululemon to Launch Enzymatically Recycled Performance Apparel
CHART 11 Real GDP Growth and Inflation 2020-2030
CHART 12 PEST Analysis in Australia 2025
CHART 13 Key Insights on Consumers in Australia 2025
CHART 14 Consumer Landscape in Australia 2025
APPAREL AND FOOTWEAR IN AUSTRALIA
EXECUTIVE SUMMARY
Modest growth amidst economic pressures and shifting consumer values
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Market polarisation drives value sales growth in Australia
Jeanswest closes stores as mid-priced brands struggle
Sustainability and technology drive industry forward
WHAT’S NEXT?
Consumers to drive polarisation and sustainability in apparel and footwear
Sportswear to remain dynamic performer, driven by functionality and sustainability
COMPETITIVE LANDSCAPE
Nike and adidas lead through innovation and brand equity
Emergence of niche brands adapting to specific consumer segments
Australian Fashion Council invests in innovative partnership with Epson
CHANNELS
Retail e-commerce leads distribution as consumers seek convenience
AI-driven innovations elevate online shopping experience
PRODUCTS
Sustainability and inclusivity drive product innovation
ECONOMIC CONTEXT
CONSUMER CONTEXT
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources

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