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Wireless Headphones in South Africa

Publisher Euromonitor International
Published Aug 29, 2025
Length 20 Pages
SKU # EP20363812

Description

Wireless headphones in South Africa continued to record strong growth in retail volume terms in 2025, driven almost exclusively by the performance of true wireless stereo (TWS) earbuds. As the largest sub-category within wireless headphones, TWS earbuds has solidified its lead due to its sleek, wire-free design and the convenience its offers for on-the-go lifestyles. Growth in 2025 was further supported by rising smartphone penetration and increased consumption of audio content via streaming pla...

Euromonitor International's Wireless Headphones in South Africa report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Product coverage: TWS Earbuds, Wireless Earphones, Wireless Headbands.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Wireless Headphones market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

20 Pages
Wireless Headphones in South Africa
Euromonitor International
September 2025
List Of Contents And Tables
WIRELESS HEADPHONES IN SOUTH AFRICA
KEY DATA FINDINGS
2025 DEVELOPMENTS
TWS earbuds continue to drive strong growth within wireless headphones
Wireless headphones remains highly competitive, driven by value brands within mass TWS earbuds
Retail e-commerce becomes a significant distribution channel for wireless headphones
PROSPECTS AND OPPORTUNITIES
TWS earbuds will continue to drive growth across the forecast period
Digital and technological advancements are set to shape wireless headphones across the forecast period
Smarter, health-integrated models are expected to redefine wireless headphones
CATEGORY DATA
Table 1 Sales of Wireless Headphones by Category: Volume 2020-2025
Table 2 Sales of Wireless Headphones by Category: Value 2020-2025
Table 3 Sales of Wireless Headphones by Category: % Volume Growth 2020-2025
Table 4 Sales of Wireless Headphones by Category: % Value Growth 2020-2025
Table 5 NBO Company Shares of Wireless Headphones: % Volume 2021-2025
Table 6 LBN Brand Shares of Wireless Headphones: % Volume 2022-2025
Table 7 Distribution of Wireless Headphones by Channel: % Volume 2020-2025
Table 8 Forecast Sales of Wireless Headphones by Category: Volume 2025-2030
Table 9 Forecast Sales of Wireless Headphones by Category: Value 2025-2030
Table 10 Forecast Sales of Wireless Headphones by Category: % Volume Growth 2025-2030
Table 11 Forecast Sales of Wireless Headphones by Category: % Value Growth 2025-2030
CONSUMER ELECTRONICS IN SOUTH AFRICA
EXECUTIVE SUMMARY
Consumer electronics in 2025: The big picture
2025 key trends
Competitive landscape
Channel developments
What next for consumer electronics?
MARKET DATA
Table 12 Sales of Consumer Electronics by Category: Volume 2020-2025
Table 13 Sales of Consumer Electronics by Category: Value 2020-2025
Table 14 Sales of Consumer Electronics by Category: % Volume Growth 2020-2025
Table 15 Sales of Consumer Electronics by Category: % Value Growth 2020-2025
Table 16 NBO Company Shares of Consumer Electronics: % Volume 2021-2025
Table 17 LBN Brand Shares of Consumer Electronics: % Volume 2022-2025
Table 18 Distribution of Consumer Electronics by Channel: % Volume 2020-2025
Table 19 Forecast Sales of Consumer Electronics by Category: Volume 2025-2030
Table 20 Forecast Sales of Consumer Electronics by Category: Value 2025-2030
Table 21 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2025-2030
Table 22 Forecast Sales of Consumer Electronics by Category: % Value Growth 2025-2030
DISCLAIMER
SOURCES
Summary 1 Research Sources

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