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Wireless Headphones in Portugal

Publisher Euromonitor International
Published Aug 08, 2025
Length 18 Pages
SKU # EP20320815

Description

Volume sales of wireless headphones in Portugal continued to grow in 2025, supported by their versatility across multiple usage occasions, from physical exercise and outdoor activities to gaming, music streaming, and remote working. The category benefits from an increasingly wide assortment of models and brands, spanning both premium and affordable segments, which makes wireless headphones accessible to a broad consumer base. Competitive pricing, frequent promotional activity, and improved produ...

Euromonitor International's Wireless Headphones in Portugal report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Product coverage: TWS Earbuds, Wireless Earphones, Wireless Headbands.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Wireless Headphones market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

18 Pages
Wireless Headphones in Portugal
Euromonitor International
August 2025
List Of Contents And Tables
WIRELESS HEADPHONES IN PORTUGAL
KEY DATA FINDINGS
2025 DEVELOPMENTS
Wireless headphones maintain upward momentum
Xiaomi retains lead, but faces stronger competition
Specialist retailers dominate sales, online retains strong role
PROSPECTS AND OPPORTUNITIES
Technology and competitive pricing to sustain category growth
Bone conduction headphones poised for wider adoption
AI integration to deepen personalisation and ecosystem connectivity
CATEGORY DATA
Table 1 Sales of Wireless Headphones by Category: Volume 2020-2025
Table 2 Sales of Wireless Headphones by Category: Value 2020-2025
Table 3 Sales of Wireless Headphones by Category: % Volume Growth 2020-2025
Table 4 Sales of Wireless Headphones by Category: % Value Growth 2020-2025
Table 5 NBO Company Shares of Wireless Headphones: % Volume 2021-2025
Table 6 LBN Brand Shares of Wireless Headphones: % Volume 2022-2025
Table 7 Distribution of Wireless Headphones by Channel: % Volume 2020-2025
Table 8 Forecast Sales of Wireless Headphones by Category: Volume 2025-2030
Table 9 Forecast Sales of Wireless Headphones by Category: Value 2025-2030
Table 10 Forecast Sales of Wireless Headphones by Category: % Volume Growth 2025-2030
Table 11 Forecast Sales of Wireless Headphones by Category: % Value Growth 2025-2030
CONSUMER ELECTRONICS IN PORTUGAL
EXECUTIVE SUMMARY
Consumer electronics in 2025: The big picture
2025 key trends
Competitive landscape
Channel developments
What next for consumer electronics?
MARKET DATA
Table 12 Sales of Consumer Electronics by Category: Volume 2020-2025
Table 13 Sales of Consumer Electronics by Category: Value 2020-2025
Table 14 Sales of Consumer Electronics by Category: % Volume Growth 2020-2025
Table 15 Sales of Consumer Electronics by Category: % Value Growth 2020-2025
Table 16 NBO Company Shares of Consumer Electronics: % Volume 2021-2025
Table 17 LBN Brand Shares of Consumer Electronics: % Volume 2022-2025
Table 18 Distribution of Consumer Electronics by Channel: % Volume 2020-2025
Table 19 Forecast Sales of Consumer Electronics by Category: Volume 2025-2030
Table 20 Forecast Sales of Consumer Electronics by Category: Value 2025-2030
Table 21 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2025-2030
Table 22 Forecast Sales of Consumer Electronics by Category: % Value Growth 2025-2030
DISCLAIMER
SOURCES
Summary 1 Research Sources

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