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Wireless Headphones in Japan

Publisher Euromonitor International
Published Jul 31, 2025
Length 18 Pages
SKU # EP20320819

Description

Volume sales of wireless headphones are still rising in Japan in 2025, though growth is slowing significantly. Mass TWS earbuds is the most dynamic category in terms of volume growth, with rates notably slower than those recorded in the previous year. At the same time, as mass-produced models become more prevalent, there has been a notable decline in the average unit value. This shift was exemplified when, for the first time in 2024, the volume of mass TWS earbuds surpassed that of premium model...

Euromonitor International's Wireless Headphones in Japan report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Product coverage: TWS Earbuds, Wireless Earphones, Wireless Headbands.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Wireless Headphones market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

18 Pages
Wireless Headphones in Japan
Euromonitor International
July 2025
List Of Contents And Tables
WIRELESS HEADPHONES IN JAPAN
KEY DATA FINDINGS
2025 DEVELOPMENTS
Rising popularity of mass TWS earbuds
Soundcore's ascent in the competitive landscape
Expansion of open wearable stereo devices
PROSPECTS AND OPPORTUNITIES
Diverse TWS earbuds and economic challenges
Finding and generating new needs
AI integration in TWS earbuds
CATEGORY DATA
Table 1 Sales of Wireless Headphones by Category: Volume 2020-2025
Table 2 Sales of Wireless Headphones by Category: Value 2020-2025
Table 3 Sales of Wireless Headphones by Category: % Volume Growth 2020-2025
Table 4 Sales of Wireless Headphones by Category: % Value Growth 2020-2025
Table 5 NBO Company Shares of Wireless Headphones: % Volume 2021-2025
Table 6 LBN Brand Shares of Wireless Headphones: % Volume 2022-2025
Table 7 Distribution of Wireless Headphones by Channel: % Volume 2020-2025
Table 8 Forecast Sales of Wireless Headphones by Category: Volume 2025-2030
Table 9 Forecast Sales of Wireless Headphones by Category: Value 2025-2030
Table 10 Forecast Sales of Wireless Headphones by Category: % Volume Growth 2025-2030
Table 11 Forecast Sales of Wireless Headphones by Category: % Value Growth 2025-2030
CONSUMER ELECTRONICS IN JAPAN
EXECUTIVE SUMMARY
Consumer electronics in 2025: The big picture
2025 key trends
Competitive landscape
Channel developments
What next for consumer electronics?
MARKET DATA
Table 12 Sales of Consumer Electronics by Category: Volume 2020-2025
Table 13 Sales of Consumer Electronics by Category: Value 2020-2025
Table 14 Sales of Consumer Electronics by Category: % Volume Growth 2020-2025
Table 15 Sales of Consumer Electronics by Category: % Value Growth 2020-2025
Table 16 NBO Company Shares of Consumer Electronics: % Volume 2021-2025
Table 17 LBN Brand Shares of Consumer Electronics: % Volume 2022-2025
Table 18 Distribution of Consumer Electronics by Channel: % Volume 2020-2025
Table 19 Forecast Sales of Consumer Electronics by Category: Volume 2025-2030
Table 20 Forecast Sales of Consumer Electronics by Category: Value 2025-2030
Table 21 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2025-2030
Table 22 Forecast Sales of Consumer Electronics by Category: % Value Growth 2025-2030
DISCLAIMER
SOURCES
Summary 1 Research Sources

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