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Wireless Headphones in China

Publisher Euromonitor International
Published Aug 11, 2025
Length 19 Pages
SKU # EP20320859

Description

In 2025, retail volume sales of wireless headphones in China saw an 11% increase to 132 million units, driven by significant technological advancements, diversified consumer demand, and a comprehensive price coverage strategy. Key technological improvements towards the end of the review period, such as enhanced audio quality, advanced noise cancellation, and integrated smart features, encouraged consumer upgrades. For example, Sony launched the ULT WEAR, a model designed with deep-bass optimisat...

Euromonitor International's Wireless Headphones in China report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Product coverage: TWS Earbuds, Wireless Earphones, Wireless Headbands.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Wireless Headphones market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

19 Pages
Wireless Headphones in China
Euromonitor International
August 2025
List Of Contents And Tables
WIRELESS HEADPHONES IN CHINA
KEY DATA FINDINGS
2025 DEVELOPMENTS
TWS earbuds continues to drive growth due to accessibility and technological breakthroughs
Despite high fragmentation, Xiaomi and Huawei maintain their leading positions
Emerging online platforms such as Pinduoduo and Douyin perform well
PROSPECTS AND OPPORTUNITIES
Sales set to continue to grow as more consumers own multiple pairs of headphones
Sales set to continue to grow along with the rise of OWS and scenario-specific innovation
Growth opportunities for both the premium and budget segments
CATEGORY DATA
Table 1 Sales of Wireless Headphones by Category: Volume 2020-2025
Table 2 Sales of Wireless Headphones by Category: Value 2020-2025
Table 3 Sales of Wireless Headphones by Category: % Volume Growth 2020-2025
Table 4 Sales of Wireless Headphones by Category: % Value Growth 2020-2025
Table 5 NBO Company Shares of Wireless Headphones: % Volume 2021-2025
Table 6 LBN Brand Shares of Wireless Headphones: % Volume 2022-2025
Table 7 Distribution of Wireless Headphones by Channel: % Volume 2020-2025
Table 8 Forecast Sales of Wireless Headphones by Category: Volume 2025-2030
Table 9 Forecast Sales of Wireless Headphones by Category: Value 2025-2030
Table 10 Forecast Sales of Wireless Headphones by Category: % Volume Growth 2025-2030
Table 11 Forecast Sales of Wireless Headphones by Category: % Value Growth 2025-2030
CONSUMER ELECTRONICS IN CHINA
EXECUTIVE SUMMARY
Consumer electronics in 2025: The big picture
2025 key trends
Competitive landscape
Channel developments
What next for consumer electronics?
MARKET DATA
Table 12 Sales of Consumer Electronics by Category: Volume 2020-2025
Table 13 Sales of Consumer Electronics by Category: Value 2020-2025
Table 14 Sales of Consumer Electronics by Category: % Volume Growth 2020-2025
Table 15 Sales of Consumer Electronics by Category: % Value Growth 2020-2025
Table 16 NBO Company Shares of Consumer Electronics: % Volume 2021-2025
Table 17 LBN Brand Shares of Consumer Electronics: % Volume 2022-2025
Table 18 Distribution of Consumer Electronics by Channel: % Volume 2020-2025
Table 19 Forecast Sales of Consumer Electronics by Category: Volume 2025-2030
Table 20 Forecast Sales of Consumer Electronics by Category: Value 2025-2030
Table 21 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2025-2030
Table 22 Forecast Sales of Consumer Electronics by Category: % Value Growth 2025-2030
DISCLAIMER
SOURCES
Summary 1 Research Sources

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