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Wine in Ukraine

Publisher Euromonitor International
Published Jul 08, 2025
Length 31 Pages
SKU # EP20199836

Description

In 2023-2024, wine showed an overall relatively weak recovery in Ukraine after a sharp sales drop in 2022 because of the war. The category lost a considerable part of its target audience as some women left the country because of war-related safety issues and stayed out of the country while the war was ongoing. Moreover, there is still a limited culture of consuming still light grape wine, the development of which needs investment and time. In addition, there are fewer celebrations, events and ho...

Euromonitor International's Wine in Ukraine report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Fortified Wine and Vermouth, Non Alcoholic Wine, Non-Grape Wine, Sparkling Wine, Still Light Grape Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report??
* Get a detailed picture of the Wine market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

31 Pages
Wine in Ukraine
Euromonitor International
July 2025
List Of Contents And Tables
WINE IN UKRAINE
KEY DATA FINDINGS
2024 DEVELOPMENTS
Overall weak wine recovery, driven by affordable non-grape wine
Carlsberg enters Nnon-grape wine with apple/cider-based Dolcelini
E-commerce is the most dynamic channel in wine
PROSPECTS AND OPPORTUNITIES
Mass-market wine will become less affordable
Demand for flavoured alcoholic drinks will extend into wine
Carton-packed novelties to drive economy segment of still wine
CATEGORY DATA
Table 1 Sales of Wine by Category: Total Volume 2019-2024
Table 2 Sales of Wine by Category: Total Value 2019-2024
Table 3 Sales of Wine by Category: % Total Volume Growth 2019-2024
Table 4 Sales of Wine by Category: % Total Value Growth 2019-2024
Table 5 Sales of Wine by Off-trade vs On-trade: Volume 2019-2024
Table 6 Sales of Wine by Off-trade vs On-trade: Value 2019-2024
Table 7 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2019-2024
Table 8 Sales of Wine by Off-trade vs On-trade: % Value Growth 2019-2024
Table 9 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2019-2024
Table 10 Sales of Still Rosé Wine by Price Segment: % Off-trade Volume 2019-2024
Table 11 Sales of Still White Wine by Price Segment: % Off-trade Volume 2019-2024
Table 12 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2019-2024
Table 13 GBO Company Shares of Still Light Grape Wine: % Total Volume 2020-2024
Table 14 NBO Company Shares of Still Light Grape Wine: % Total Volume 2020-2024
Table 15 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2021-2024
Table 16 GBO Company Shares of Champagne: % Total Volume 2020-2024
Table 17 NBO Company Shares of Champagne: % Total Volume 2020-2024
Table 18 LBN Brand Shares of Champagne: % Total Volume 2021-2024
Table 19 GBO Company Shares of Other Sparkling Wine: % Total Volume 2020-2024
Table 20 NBO Company Shares of Other Sparkling Wine: % Total Volume 2020-2024
Table 21 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2021-2024
Table 22 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2020-2024
Table 23 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2020-2024
Table 24 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2021-2024
Table 25 GBO Company Shares of Non-grape Wine: % Total Volume 2020-2024
Table 26 NBO Company Shares of Non-grape Wine: % Total Volume 2020-2024
Table 27 LBN Brand Shares of Non-grape Wine: % Total Volume 2021-2024
Table 28 Forecast Sales of Wine by Category: Total Volume 2024-2029
Table 29 Forecast Sales of Wine by Category: Total Value 2024-2029
Table 30 Forecast Sales of Wine by Category: % Total Volume Growth 2024-2029
Table 31 Forecast Sales of Wine by Category: % Total Value Growth 2024-2029
ALCOHOLIC DRINKS IN UKRAINE
EXECUTIVE SUMMARY
Alcoholic drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
On-trade vs off-trade split
What next for alcoholic drinks?
MARKET BACKGROUND
Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
OPERATING ENVIRONMENT
Contraband/parallel trade
Duty free
Cross-border/private imports
KEY NEW PRODUCT LAUNCHES
Outlook
MARKET INDICATORS
Table 32 Retail Consumer Expenditure on Alcoholic Drinks 2019-2024
MARKET DATA
Table 33 Sales of Alcoholic Drinks by Category: Total Volume 2019-2024
Table 34 Sales of Alcoholic Drinks by Category: Total Value 2019-2024
Table 35 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2019-2024
Table 36 Sales of Alcoholic Drinks by Category: % Total Value Growth 2019-2024
Table 37 GBO Company Shares of Alcoholic Drinks: % Total Volume 2020-2024
Table 38 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2019-2024
Table 39 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2024
Table 40 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2024-2029
Table 41 Forecast Sales of Alcoholic Drinks by Category: Total Value 2024-2029
Table 42 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2024-2029
Table 43 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2024-2029
DISCLAIMER
SOURCES
Summary 1 Research Sources

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