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Wine in Poland

Publisher Euromonitor International
Published Jun 27, 2023
Length 38 Pages
SKU # EP18046425

Description

Wine in Poland


Polish consumers saw a notable increase in the prices of products and services that satisfy basic needs in 2022 including food, utilities, and loan costs. This price inflation prompted a more cautious and analytical approach to discretionary spending. When it came to wine, such economic pressure disrupted the trend towards premiumisation and instead, consumers showed a stronger inclination to purchase lower-priced products while simultaneously maintaining a keen focus on wine quality.

Euromonitor International's Wine in Poland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2018-2022), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Fortified Wine and Vermouth, Non Alcoholic Wine, Non-Grape Wine, Sparkling Wine, Still Light Grape Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Wine market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

38 Pages
Wine in Poland
Euromonitor International
June 2023
List Of Contents And Tables
WINE IN POLAND
KEY DATA FINDINGS
2022 DEVELOPMENTS
Price sensitivity influences purchasing decisions in 2022
Sales structure evolves and sparkling wine outperforms
Rising interest in non-Alcoholic wine
PROSPECTS AND OPPORTUNITIES
Promising outlook for wine sales in Poland
Price escalation poses challenge
Domestic wine production set to expand
CATEGORY DATA
Table 1 Sales of Wine by Category: Total Volume 2017-2022
Table 2 Sales of Wine by Category: Total Value 2017-2022
Table 3 Sales of Wine by Category: % Total Volume Growth 2017-2022
Table 4 Sales of Wine by Category: % Total Value Growth 2017-2022
Table 5 Sales of Wine by Off-trade vs On-trade: Volume 2017-2022
Table 6 Sales of Wine by Off-trade vs On-trade: Value 2017-2022
Table 7 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2017-2022
Table 8 Sales of Wine by Off-trade vs On-trade: % Value Growth 2017-2022
Table 9 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2017-2022
Table 10 Sales of Still Rosé Wine by Price Segment: % Off-trade Volume 2017-2022
Table 11 Sales of Still White Wine by Price Segment: % Off-trade Volume 2017-2022
Table 12 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2017-2022
Table 13 GBO Company Shares of Still Light Grape Wine: % Total Volume 2018-2022
Table 14 NBO Company Shares of Still Light Grape Wine: % Total Volume 2018-2022
Table 15 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2019-2022
Table 16 GBO Company Shares of Champagne: % Total Volume 2018-2022
Table 17 NBO Company Shares of Champagne: % Total Volume 2018-2022
Table 18 LBN Brand Shares of Champagne: % Total Volume 2019-2022
Table 19 GBO Company Shares of Other Sparkling Wine: % Total Volume 2018-2022
Table 20 NBO Company Shares of Other Sparkling Wine: % Total Volume 2018-2022
Table 21 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2019-2022
Table 22 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2018-2022
Table 23 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2018-2022
Table 24 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2019-2022
Table 25 GBO Company Shares of Non-grape Wine: % Total Volume 2018-2022
Table 26 NBO Company Shares of Non-grape Wine: % Total Volume 2018-2022
Table 27 LBN Brand Shares of Non-grape Wine: % Total Volume 2019-2022
Table 28 Forecast Sales of Wine by Category: Total Volume 2022-2027
Table 29 Forecast Sales of Wine by Category: Total Value 2022-2027
Table 30 Forecast Sales of Wine by Category: % Total Volume Growth 2022-2027
Table 31 Forecast Sales of Wine by Category: % Total Value Growth 2022-2027
ALCOHOLIC DRINKS IN POLAND
EXECUTIVE SUMMARY
Alcoholic drinks in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
On-trade vs off-trade split
What next for alcoholic drinks?
MARKET BACKGROUND
Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
Table 32 Number of On-trade Establishments by Type 2016-2022
TAXATION AND DUTY LEVIES
Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2022
OPERATING ENVIRONMENT
Contraband/parallel trade
Duty free
Cross-border/private imports
KEY NEW PRODUCT LAUNCHES
Outlook
MARKET INDICATORS
Table 33 Retail Consumer Expenditure on Alcoholic Drinks 2017-2022
MARKET DATA
Table 34 Sales of Alcoholic Drinks by Category: Total Volume 2017-2022
Table 35 Sales of Alcoholic Drinks by Category: Total Value 2017-2022
Table 36 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2017-2022
Table 37 Sales of Alcoholic Drinks by Category: % Total Value Growth 2017-2022
Table 38 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2022
Table 39 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2022
Table 40 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2022
Table 41 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2022
Table 42 GBO Company Shares of Alcoholic Drinks: % Total Volume 2018-2022
Table 43 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2017-2022
Table 44 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2022
Table 45 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2022-2027
Table 46 Forecast Sales of Alcoholic Drinks by Category: Total Value 2022-2027
Table 47 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2022-2027
Table 48 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 2 Research Sources

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