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Wine in Hong Kong, China

Publisher Euromonitor International
Published Jul 02, 2025
Length 29 Pages
SKU # EP20174923

Description

Total volume sales of wine increased strongly in Hong Kong in 2024, with increases both off-trade, and in particular on-trade. Still light red wine dominated total volume sales in 2024, and also continued to see the most dynamic growth, with a double-digit increase. With Hong Kong’s economy being uncertain, some local consumers were seeking value-per-bottle wines. For general consumers, their tastes and preferences gravitate towards premium wines if the price point is reasonable for them (on ave...

Euromonitor International's Wine in Hong Kong, China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Fortified Wine and Vermouth, Non Alcoholic Wine, Non-Grape Wine, Sparkling Wine, Still Light Grape Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Wine market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

29 Pages
Wine in Hong Kong, China
Euromonitor International
July 2025
List Of Contents And Tables
WINE IN HONG KONG, CHINA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Local consumers seek premium products, but place value at the forefront
Sake remains in the spotlight
Increased wine consumption overall due to events, improved offline distribution
PROSPECTS AND OPPORTUNITIES
Shift from traditionally popular wines predicted as local drinkers look to expand their wine knowledge
Hong Kong’s spirits tax reform will also benefit wine in the local market
Experience-driven tourism will be a main growth driver
CATEGORY DATA
Table 1 Sales of Wine by Category: Total Volume 2019-2024
Table 2 Sales of Wine by Category: Total Value 2019-2024
Table 3 Sales of Wine by Category: % Total Volume Growth 2019-2024
Table 4 Sales of Wine by Category: % Total Value Growth 2019-2024
Table 5 Sales of Wine by Off-trade vs On-trade: Volume 2019-2024
Table 6 Sales of Wine by Off-trade vs On-trade: Value 2019-2024
Table 7 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2019-2024
Table 8 Sales of Wine by Off-trade vs On-trade: % Value Growth 2019-2024
Table 9 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2019-2024
Table 10 Sales of Still Rosé Wine by Price Segment: % Off-trade Volume 2019-2024
Table 11 Sales of Still White Wine by Price Segment: % Off-trade Volume 2019-2024
Table 12 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2019-2024
Table 13 GBO Company Shares of Still Light Grape Wine: % Total Volume 2020-2024
Table 14 NBO Company Shares of Still Light Grape Wine: % Total Volume 2020-2024
Table 15 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2021-2024
Table 16 GBO Company Shares of Champagne: % Total Volume 2020-2024
Table 17 NBO Company Shares of Champagne: % Total Volume 2020-2024
Table 18 LBN Brand Shares of Champagne: % Total Volume 2021-2024
Table 19 GBO Company Shares of Other Sparkling Wine: % Total Volume 2020-2024
Table 20 NBO Company Shares of Other Sparkling Wine: % Total Volume 2020-2024
Table 21 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2021-2024
Table 22 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2020-2024
Table 23 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2020-2024
Table 24 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2021-2024
Table 25 GBO Company Shares of Non-grape Wine: % Total Volume 2020-2024
Table 26 NBO Company Shares of Non-grape Wine: % Total Volume 2020-2024
Table 27 LBN Brand Shares of Non-grape Wine: % Total Volume 2021-2024
Table 28 Forecast Sales of Wine by Category: Total Volume 2024-2029
Table 29 Forecast Sales of Wine by Category: Total Value 2024-2029
Table 30 Forecast Sales of Wine by Category: % Total Volume Growth 2024-2029
Table 31 Forecast Sales of Wine by Category: % Total Value Growth 2024-2029
ALCOHOLIC DRINKS IN HONG KONG, CHINA
EXECUTIVE SUMMARY
Alcoholic drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
On-trade vs off-trade split
What next for alcoholic drinks?
MARKET BACKGROUND
Legislation
Legal purchasing age and legal drinking age
Drink-driving
Advertising
Smoking ban
Opening hours
On-trade establishments
TAXATION AND DUTY LEVIES
OPERATING ENVIRONMENT
Contraband/parallel trade
Duty free
Cross-border/private imports
KEY NEW PRODUCT LAUNCHES
Outlook
MARKET INDICATORS
Table 32 Retail Consumer Expenditure on Alcoholic Drinks 2019-2024
MARKET DATA
Table 33 Sales of Alcoholic Drinks by Category: Total Volume 2019-2024
Table 34 Sales of Alcoholic Drinks by Category: Total Value 2019-2024
Table 35 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2019-2024
Table 36 Sales of Alcoholic Drinks by Category: % Total Value Growth 2019-2024
Table 37 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2024
Table 38 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2024
Table 39 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2024
Table 40 GBO Company Shares of Alcoholic Drinks: % Total Volume 2020-2024
Table 41 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2019-2024
Table 42 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2024
Table 43 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2024-2029
Table 44 Forecast Sales of Alcoholic Drinks by Category: Total Value 2024-2029
Table 45 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2024-2029
Table 46 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2024-2029
DISCLAIMER
SOURCES
Summary 1 Research Sources

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