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Wearable Electronics in the Philippines

Publisher Euromonitor International
Published Aug 29, 2025
Length 17 Pages
SKU # EP20363813

Description

In 2025, retail volume sales of wearable electronics in the Philippines recorded 11% growth, reaching 814,000 units, primarily driven by the growth of digital activity watches and smart wearables. Notably, the latter emerged as the most dynamic performer, with a 14% rise in retail volume sales to total 408,000 units. The resurgence of running as a mainstream fitness activity, dubbed the “running era” in the Philippines, significantly fuelled demand for fitness trackers and smartwatches. This sur...

Euromonitor International's Wearable Electronics in Philippines report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Product coverage: Activity Wearables, Smart Wearables.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Wearable Electronics market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

17 Pages
Wearable Electronics in the Philippines
Euromonitor International
August 2025
List Of Contents And Tables
WEARABLE ELECTRONICS IN THE PHILIPPINES
KEY DATA FINDINGS
2025 DEVELOPMENTS
Digital activity watches and smart wearables drive growth in 2025
Huawei Technologies strengthens leadership, but smaller brands also make gains
Omnichannel distribution strategies continue to evolve
PROSPECTS AND OPPORTUNITIES
Smart wearables to drive future category growth, but other formats offer opportunities
Personalisation in design and function expected among smart wearables
Pricing strategies considered important when competing for volume share
CATEGORY DATA
Table 1 Sales of Wearable Electronics by Category: Volume 2020-2025
Table 2 Sales of Wearable Electronics by Category: Value 2020-2025
Table 3 Sales of Wearable Electronics by Category: % Volume Growth 2020-2025
Table 4 Sales of Wearable Electronics by Category: % Value Growth 2020-2025
Table 5 NBO Company Shares of Wearable Electronics: % Volume 2021-2025
Table 6 LBN Brand Shares of Wearable Electronics: % Volume 2022-2025
Table 7 Distribution of Wearable Electronics by Channel: % Volume 2020-2025
Table 8 Forecast Sales of Wearable Electronics by Category: Volume 2025-2030
Table 9 Forecast Sales of Wearable Electronics by Category: Value 2025-2030
Table 10 Forecast Sales of Wearable Electronics by Category: % Volume Growth 2025-2030
Table 11 Forecast Sales of Wearable Electronics by Category: % Value Growth 2025-2030
CONSUMER ELECTRONICS IN THE PHILIPPINES
EXECUTIVE SUMMARY
Consumer electronics in 2025: The big picture
2025 key trends
Competitive landscape
Channel developments
What next for consumer electronics?
MARKET DATA
Table 12 Sales of Consumer Electronics by Category: Volume 2020-2025
Table 13 Sales of Consumer Electronics by Category: Value 2020-2025
Table 14 Sales of Consumer Electronics by Category: % Volume Growth 2020-2025
Table 15 Sales of Consumer Electronics by Category: % Value Growth 2020-2025
Table 16 NBO Company Shares of Consumer Electronics: % Volume 2021-2025
Table 17 LBN Brand Shares of Consumer Electronics: % Volume 2022-2025
Table 18 Distribution of Consumer Electronics by Channel: % Volume 2020-2025
Table 19 Forecast Sales of Consumer Electronics by Category: Volume 2025-2030
Table 20 Forecast Sales of Consumer Electronics by Category: Value 2025-2030
Table 21 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2025-2030
Table 22 Forecast Sales of Consumer Electronics by Category: % Value Growth 2025-2030
DISCLAIMER
SOURCES
Summary 1 Research Sources

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