
Vietnam Beer
Description
Beer in Vietnam
Beer in Vietnam witnessed a sharp decline in volume terms in 2023, in contrast to the healthy performance of the previous year. This was attributable primarily to the elevated rate of inflation, which impacted discretionary spending. With prices of energy and food continuing to rise, many consumers, especially those in the lower-income segment, opted to cut back on non-essentials in order to save money. Beer prices also increased, due to the high costs of imported raw materials, such as malt and...
Euromonitor International's Beer in Vietnam report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2019-2023), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: Dark Beer, Lager, Non/Low Alcohol Beer, Stout.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Beer market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Beer in Vietnam witnessed a sharp decline in volume terms in 2023, in contrast to the healthy performance of the previous year. This was attributable primarily to the elevated rate of inflation, which impacted discretionary spending. With prices of energy and food continuing to rise, many consumers, especially those in the lower-income segment, opted to cut back on non-essentials in order to save money. Beer prices also increased, due to the high costs of imported raw materials, such as malt and...
Euromonitor International's Beer in Vietnam report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2019-2023), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: Dark Beer, Lager, Non/Low Alcohol Beer, Stout.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Beer market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
29 Pages
- Beer in Vietnam
- Euromonitor International
- June 2024
- List Of Contents And Tables
- BEER IN VIETNAM
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- Beer volumes are negatively impacted economic downturn, high prices of raw materials and Decree 100
- Mid-priced lagers are particularly affected
- Heineken Vietnam Brewery Co Ltd retains its leadership
- PROSPECTS AND OPPORTUNITIES
- Improved performance for beer, alongside economic recovery
- Non-alcoholic beer has potential for development
- Key players will make efforts to expand distribution via retail channels
- CATEGORY BACKGROUND
- Lager price band methodology
- Summary 1 Lager by Price Band 2023
- CATEGORY DATA
- Table 1 Sales of Beer by Category: Total Volume 2018-2023
- Table 2 Sales of Beer by Category: Total Value 2018-2023
- Table 3 Sales of Beer by Category: % Total Volume Growth 2018-2023
- Table 4 Sales of Beer by Category: % Total Value Growth 2018-2023
- Table 5 Sales of Beer by Off-trade vs On-trade: Volume 2018-2023
- Table 6 Sales of Beer by Off-trade vs On-trade: Value 2018-2023
- Table 7 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2018-2023
- Table 8 Sales of Beer by Off-trade vs On-trade: % Value Growth 2018-2023
- Table 9 Sales of Beer by Craft vs Standard 2018-2023
- Table 10 GBO Company Shares of Beer: % Total Volume 2019-2023
- Table 11 NBO Company Shares of Beer: % Total Volume 2019-2023
- Table 12 LBN Brand Shares of Beer: % Total Volume 2020-2023
- Table 13 Forecast Sales of Beer by Category: Total Volume 2023-2028
- Table 14 Forecast Sales of Beer by Category: Total Value 2023-2028
- Table 15 Forecast Sales of Beer by Category: % Total Volume Growth 2023-2028
- Table 16 Forecast Sales of Beer by Category: % Total Value Growth 2023-2028
- ALCOHOLIC DRINKS IN VIETNAM
- EXECUTIVE SUMMARY
- Alcoholic drinks in 2023: The big picture
- 2023 key trends
- Competitive landscape
- Retailing developments
- On-trade vs off-trade split
- What next for alcoholic drinks?
- MARKET BACKGROUND
- Legislation
- Legal purchasing age and legal drinking age
- Drink driving
- Advertising
- Smoking ban
- Opening hours
- On-trade establishments
- Summary 2 Number of On-trade Establishments by Type 2017-2023
- TAXATION AND DUTY LEVIES
- Summary 3 Taxation and Duty Levies on Alcoholic Drinks 2023
- OPERATING ENVIRONMENT
- Contraband/parallel trade
- Duty free
- Cross-border/private imports
- KEY NEW PRODUCT LAUNCHES
- Outlook
- MARKET INDICATORS
- Table 17 Retail Consumer Expenditure on Alcoholic Drinks 2018-2023
- MARKET DATA
- Table 18 Sales of Alcoholic Drinks by Category: Total Volume 2018-2023
- Table 19 Sales of Alcoholic Drinks by Category: Total Value 2018-2023
- Table 20 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2018-2023
- Table 21 Sales of Alcoholic Drinks by Category: % Total Value Growth 2018-2023
- Table 22 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2023
- Table 23 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2023
- Table 24 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2023
- Table 25 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2023
- Table 26 GBO Company Shares of Alcoholic Drinks: % Total Volume 2019-2023
- Table 27 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2018-2023
- Table 28 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2023
- Table 29 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2023-2028
- Table 30 Forecast Sales of Alcoholic Drinks by Category: Total Value 2023-2028
- Table 31 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2023-2028
- Table 32 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2023-2028
- DISCLAIMER
- SOURCES
- Summary 4 Research Sources
Pricing
Currency Rates
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