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Vegetables in Japan

Publisher Euromonitor International
Published Dec 05, 2025
Length 20 Pages
SKU # EP20638801

Description

Foodservice sales of vegetables continued to recover in 2025 thanks to locals dining out more and an increase in inbound tourism. This helped to offset the decline in retail volume sales which was linked to rising prices, increased demand for more convenient options, and a shrinking population. Moving forward, more players could explore opportunities in offering non-standard vegetables to help lower costs and tackle food waste.

Euromonitor International's Vegetables in Japan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data in volume terms 2020-2024, allowing you to identify the sectors driving growth. It offers strategic analysis of key factors influencing the market – be they new product developments, consumption patterns and distribution data. Forecasts to 2029 illustrate how the market is set to change.


Product coverage: Cauliflowers and broccoli, Maize, Onion, Other Vegetables, Tomatoes.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report??
* Get a detailed picture of the Vegetables market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

20 Pages
Vegetables in Japan
Euromonitor International
December 2025
List Of Contents And Tables
VEGETABLES IN JAPAN
KEY DATA FINDINGS
2025 DEVELOPMENTS
Contrasting fortunes for vegetables in the foodservice and retail channels
INDUSTRY PERFORMANCE
Polarised performances seen in the retail and foodservice channels
Smaller portions and convenience gain traction as household dynamics change
WHAT’S NEXT?
Sales of vegetables set to remain stable due to recovery in foodservice demand
Growing potential for imported and non-standard vegetables
Summary 1 Major Processors of Vegetables 2025
CATEGORY DATA
Table 1 Total Sales of Vegetables by Category: Total Volume 2020-2025
Table 2 Total Sales of Vegetables by Category: % Total Volume Growth 2020-2025
Table 3 Retail Sales of Vegetables by Category: Volume 2020-2025
Table 4 Retail Sales of Vegetables by Category: % Volume Growth 2020-2025
Table 5 Retail Sales of Vegetables by Category: Value 2020-2025
Table 6 Retail Sales of Vegetables by Category: % Value Growth 2020-2025
Table 7 Retail Sales of Vegetables by Packaged vs Unpackaged: % Volume 2020-2025
Table 8 Forecast Total Sales of Vegetables by Category: Total Volume 2025-2030
Table 9 Forecast Total Sales of Vegetables by Category: % Total Volume Growth 2025-2030
Table 10 Forecast Retail Sales of Vegetables by Category: Volume 2025-2030
Table 11 Forecast Retail Sales of Vegetables by Category: % Volume Growth 2025-2030
Table 12 Forecast Retail Sales of Vegetables by Category: Value 2025-2030
Table 13 Forecast Retail Sales of Vegetables by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
FRESH FOOD IN JAPAN
EXECUTIVE SUMMARY
Rising prices and a shrinking population limit growth opportunities in 2025
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Fresh food sees mixed results in 2025 as foodservice outperforms retail growth
Smaller households and the search for convenience informs market demand
Economic pressures forcing players to rethink their strategies
WHAT’S NEXT?
The search for convenient meal solutions and an ageing population set to restrict growth
“Imperfect” produce could deliver growth opportunities
E-commerce still full of potential but store-based retailers will remain dominant
CHANNELS
Supermarkets continue to dominate but other channels make inroads
Retail e-commerce still full of potential despite reduced growth opportunities
MARKET DATA
Table 14 Total Sales of Fresh Food by Category: Total Volume 2020-2025
Table 15 Total Sales of Fresh Food by Category: % Total Volume Growth 2020-2025
Table 16 Retail Sales of Fresh Food by Category: Volume 2020-2025
Table 17 Retail Sales of Fresh Food by Category: % Volume Growth 2020-2025
Table 18 Retail Sales of Fresh Food by Category: Value 2020-2025
Table 19 Retail Sales of Fresh Food by Category: % Value Growth 2020-2025
Table 20 Retail Sales of Fresh Food by Packaged vs Unpackaged: % Volume 2020-2025
Table 21 Retail Distribution of Fresh Food by Format: % Volume 2020-2025
Table 22 Forecast Total Sales of Fresh Food by Category: Total Volume 2025-2030
Table 23 Forecast Total Sales of Fresh Food by Category: % Total Volume Growth 2025-2030
Table 24 Forecast Retail Sales of Fresh Food by Category: Volume 2025-2030
Table 25 Forecast Retail Sales of Fresh Food by Category: % Volume Growth 2025-2030
Table 26 Forecast Retail Sales of Fresh Food by Category: Value 2025-2030
Table 27 Forecast Retail Sales of Fresh Food by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 2 Research Sources

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