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Vegetables in Italy

Publisher Euromonitor International
Published Jan 20, 2026
Length 21 Pages
SKU # EP20807704

Description

Vegetables in Italy continued to record volume growth in 2025, extending the strong momentum of 2024 as inflation eased and households maintained fresh purchasing habits. Climate disruption remained the main constraint, with heatwaves and drought affecting yields, raising costs and creating volatility for growers. Cauliflowers and broccoli led gains thanks to their nutritional appeal and ease of preparation, while maize and onions lagged amid production pressure and softer demand, and tomatoes f...

Euromonitor International's Vegetables in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data in volume terms 2021-2025, allowing you to identify the sectors driving growth. It offers strategic analysis of key factors influencing the market – be they new product developments, consumption patterns and distribution data. Forecasts to 2030 illustrate how the market is set to change.


Product coverage: Cauliflowers and broccoli, Maize, Onion, Other Vegetables, Tomatoes.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Vegetables market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

21 Pages
Vegetables in Italy
Euromonitor International
January 2026
List Of Contents And Tables
VEGETABLES IN ITALY
KEY DATA FINDINGS
2025 DEVELOPMENTS
Climate volatility keeps growth uneven
INDUSTRY PERFORMANCE
Volume sales rise but category faces climate-related challenges
Provenance becomes more important as consumers make more responsible choices
WHAT’S NEXT?
Growth in vegetables remains subject to climatic conditions but supported by increased health awareness
Rising popularity of frozen vegetables hinders growth protentional of fresh variants, though new vegetables could add fresh impetus
Summary 1 Major Processors of Vegetables 2025
CATEGORY DATA
Table 1 Total Sales of Vegetables by Category: Total Volume 2020-2025
Table 2 Total Sales of Vegetables by Category: % Total Volume Growth 2020-2025
Table 3 Retail Sales of Vegetables by Category: Volume 2020-2025
Table 4 Retail Sales of Vegetables by Category: % Volume Growth 2020-2025
Table 5 Retail Sales of Vegetables by Category: Value 2020-2025
Table 6 Retail Sales of Vegetables by Category: % Value Growth 2020-2025
Table 7 Retail Sales of Vegetables by Packaged vs Unpackaged: % Volume 2020-2025
Table 8 Forecast Total Sales of Vegetables by Category: Total Volume 2025-2030
Table 9 Forecast Total Sales of Vegetables by Category: % Total Volume Growth 2025-2030
Table 10 Forecast Retail Sales of Vegetables by Category: Volume 2025-2030
Table 11 Forecast Retail Sales of Vegetables by Category: % Volume Growth 2025-2030
Table 12 Forecast Retail Sales of Vegetables by Category: Value 2025-2030
Table 13 Forecast Retail Sales of Vegetables by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
FRESH FOOD IN ITALY
EXECUTIVE SUMMARY
Health-led demand supports fresh food despite inflation
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Flat volume growth recorded with shift towards high-protein, nutritious and sustainable options
Cost-conscious consumers continue to trade down amid rising threat from processed alternatives and climate volatility
WHAT’S NEXT?
Health focus will see nuts, eggs and sweet potatoes drive overall growth amid persistent climate-related challenges
Wellness concerns favour fresh food despite packaged threat
CHANNELS
Italians maintain habit of shopping at neighbourhood stores
Discounters channel benefits from favourable pricing and increased focus on sustainability
MARKET DATA
Table 14 Total Sales of Fresh Food by Category: Total Volume 2020-2025
Table 15 Total Sales of Fresh Food by Category: % Total Volume Growth 2020-2025
Table 16 Retail Sales of Fresh Food by Category: Volume 2020-2025
Table 17 Retail Sales of Fresh Food by Category: % Volume Growth 2020-2025
Table 18 Retail Sales of Fresh Food by Category: Value 2020-2025
Table 19 Retail Sales of Fresh Food by Category: % Value Growth 2020-2025
Table 20 Retail Sales of Fresh Food by Packaged vs Unpackaged: % Volume 2020-2025
Table 21 Retail Distribution of Fresh Food by Format: % Volume 2020-2025
Table 22 Forecast Total Sales of Fresh Food by Category: Total Volume 2025-2030
Table 23 Forecast Total Sales of Fresh Food by Category: % Total Volume Growth 2025-2030
Table 24 Forecast Retail Sales of Fresh Food by Category: Volume 2025-2030
Table 25 Forecast Retail Sales of Fresh Food by Category: % Volume Growth 2025-2030
Table 26 Forecast Retail Sales of Fresh Food by Category: Value 2025-2030
Table 27 Forecast Retail Sales of Fresh Food by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 2 Research Sources

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