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Turkey HW Dairy Products and Alternatives

Publisher Euromonitor International
Published Aug 06, 2024
Length 19 Pages
SKU # EP19078800

Description

HW Dairy Products and Alternatives in Turkey


The health and wellness trend is shaping new product developments in dairy products and alternatives in Turkey, with a noticeable rise in fortified/functional products, especially in drinking milk products and cheese, as well as baby food. For instance, in baby food, milk formula fortified with prebiotics to support digestion, fortified with enzymes and folic acid to help brain development, and vitamins and minerals to help with immune support, is favoured by parents. Meanwhile, fortified/functi...

Euromonitor International's HW Dairy Products and Alternatives in Turkey report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2019-2023, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: HW Baby Food, HW Dairy, HW Dairy Products and Alternatives by Type.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the HW Dairy Products and Alternatives market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

19 Pages
HW Dairy Products and Alternatives in Turkey
Euromonitor International
August 2024
List Of Contents And Tables
HW DAIRY PRODUCTS AND ALTERNATIVES IN TURKEY
KEY DATA FINDINGS
2023 DEVELOPMENTS
Despite mounting financial pressures consumers remain keen to purchase fortified/functional dairy products and alternatives in 2023
Good source of minerals remains the largest health and wellness claim with dairy seen as an important part of a healthy diet
Low salt benefits from more consumers becoming aware of the dangers of high salt consumption
PROSPECTS AND OPPORTUNITIES
Fortified/functional and dietary and free from products set to grow in dairy products and alternatives
Good source of vitamins claims likely to be highly appealing to consumers
Rising concerns over Turkey’s obesity epidemic set to fuel demand for weight management products
CATEGORY DATA
Table 1 Sales of Dairy Products and Alternatives by Health and Wellness Type: Value 2019-2023
Table 2 Sales of Dairy Products and Alternatives by Health and Wellness Type: % Value Growth 2019-2023
Table 3 Company Shares of Organic Dairy Products and Alternatives (Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-2023
Table 4 Company Shares of Good Source of Minerals Dairy Products and Alternatives (2nd Biggest HW Type in Global Dairy Products and Alternatives): % V
Table 5 Company Shares of Gluten Free Dairy Products and Alternatives (3rd Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-20
Table 6 Company Shares of Lactose Free Dairy Products and Alternatives (4th Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-2
Table 7 Company Shares of Low Fat Dairy Products and Alternatives (5th Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-2023
Table 8 Forecast Sales of Dairy Products and Alternatives by Health and Wellness Type: Value 2023-2028
Table 9 Forecast Sales of Dairy Products and Alternatives by Health and Wellness Type: % Value Growth 2023-2028
HEALTH AND WELLNESS IN TURKEY
EXECUTIVE SUMMARY
Health and wellness in focus
Consumer weight trends
Consumer diet trends
Health-related deaths
Blood pressure and cholesterol levels
Diabetes prevalence
DISCLAIMER

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