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Top Five Trends in Health and Wellness

Publisher Euromonitor International
Published Sep 23, 2025
Length 51 Pages
SKU # EP20439501

Description

Consumers are turning to wellness-orientated food and drinks as affordable lifestyle choices for long-term health. Functionality is trending, but “clean eating” will define the coming years. Gut health is viewed as central to holistic wellbeing, driving probiotic, high-fibre and even brain health claims. GLP-1 drugs amplify demand for metabolic support and less processed foods, while stricter rules are pushing reformulation towards transparency and nutrient density.

Euromonitor International's Top Five Trends in Health and Wellness global briefing offers an insight into to the size and shape of the health and wellness marketplace, highlights buzz topics, emerging trends, categories and geographies as well as pressing industry issues and white spaces. It identifies the leading companies and brands, offers strategic analysis of key factors influencing wellbeing market - be they new product developments, packaging and ingredients innovations, introduction of new regulatory schemes, economic/lifestyle influences, distribution or retail pricing issues. Forecasts illustrate how the market is set to change and criteria for success.

Product coverage: HW Cooking Ingredients and Meals, HW Dairy Products and Alternatives, HW Hot Drinks, HW Snacks, HW Soft Drinks, HW Staple Foods.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Health and Wellness market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

51 Pages
Introduction
Functionalisation of diets and the gut health nexus
The regulatory push for nutritional reform
Conclusion

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