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Top Five Trends in Alcoholic Drinks

Publisher Euromonitor International
Published Aug 29, 2025
Length 31 Pages
SKU # EP20363866

Description

The alcohol industry remains on the defensive, facing a perfect storm of cyclical macroeconomic upheaval and structural lifestyle shifts. Which are the key trends deciphering that predicament and offering a pathway to growth against the gloom?

Euromonitor International's Top Five Trends in Alcoholic Drinks global briefing offers an insight into to the size and shape of the Alcoholic Drinks market in both the off-trade and the on-trade, it highlights buzz topics, emerging geographies, categories and trends as well as pressing industry issues and white spaces. It identifies the leading companies and brands by total volume, offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change and criteria for success.

Product coverage: Beer, Cider/Perry, RTDs, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Alcoholic Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

31 Pages
Introduction
From polycrisis to permacrisis?
From internationalisation to a domestic focus
Sober curiosity, “zebra striping” and functionality
Conclusion

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