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Traditional and Connected Watches in Australia

Publisher Euromonitor International
Published Jan 16, 2026
Length 21 Pages
SKU # EP20807802

Description

Traditional and connected watches in Australia exhibited a mixed performance in 2025, with 4%growth and a retail value of AUD2.7 billion, driven by luxury mechanical brands and connected smartwatch brands, with the latter benefiting from technological advancements and changing consumer preferences. The market is expected to remain attractive due to forecast growth in disposable income and a stabilising inflation rate, which had a 0.6 percentage point decline to 3% in 2025. Brands that incorporat...

Euromonitor International's Traditional and Connected Watchesin Australia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2021-2025), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Connected Watches, Traditional Watches.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Traditional and Connected Watches market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

21 Pages
Traditional and Connected Watches in Australia
Euromonitor International
January 2026
List Of Contents And Tables
TRADITIONAL AND CONNECTED WATCHES IN AUSTRALIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Luxury mechanical brands and connected smartwatch brands drive growth
CHART 1 Key Trends 2025
INDUSTRY PERFORMANCE
Rolex capitalises on market polarisation, while the market slows down
CHART 2 Rolex Price Hikes and Continued Scarcity Underscore Luxury Polarisation in 2025
Connected watches dominate the market, driven by tech innovation
CHART 3 Seiko’s Astron GPS Solar Dual-Time Chronograph Launches in Australia
WHAT’S NEXT?
Market polarisation expected to drive diversification of pricing strategies
Consumer focus on health- and eco-consciousness set to shape product design
CHART 4 Analyst Insight
COMPETITIVE LANDSCAPE
Rolex capitalises on exclusivity, while connected watch brands offer hybrid models
The Hour Glass moves to consolidate Australian luxury watch segment
CHANNELS
E-commerce drives sales growth with convenience and variety
The Australian market evolves due to innovation by several emerging brands
PRODUCTS
Spacetalk highlights AI-enhanced product functionality in connected watches
CHART 5 Spacetalk Introduces Watch Walk AI
COUNTRY REPORTS DISCLAIMER
CHART 6 Key Trends 2025
CHART 7 Samsung Launches Galaxy Ring with AI-Powered Health Tracking in Australia
CHART 8 Analyst Insight
CHART 9 Erebus Watches Introduces Origin Diver-Style Watch
CHART 10 The Volte Launches Designer Fashion Rental Service Across Australia
CHART 11 Real GDP Growth and Inflation 2020-2030
CHART 12 PEST Analysis in Australia 2025
CHART 13 Key Insights on Consumers in Australia 2025
CHART 14 Consumer Landscape in Australia 2025
PERSONAL ACCESSORIES IN AUSTRALIA
EXECUTIVE SUMMARY
Polarisation set to continue while innovation is key
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Economic pressures and consumer preferences deepen market polarisation
AI-enhanced personal accessories reshape the Australian market
Increased tourism in Australia boosts travel gear sales across consumer segments
WHAT’S NEXT?
Polarisation set to deepen, widening the gap between affordable and luxury brands
Sustainability and AI enhancements expected to drive business innovation
COMPETITIVE LANDSCAPE
While top brands maintain their lead, Erebus Watches gains traction
Jewelers Mutual Group gains competitive edge by acquiring Jewellers Loop
CHANNELS
Retail e-commerce continues to gain popularity
Luxury brands expand their networks, while The Volte launches rental platform
ECONOMIC CONTEXT
CONSUMER CONTEXT
Country Reports Disclaimer
SOURCES
Summary 1 Research Sources

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