
Tobacco in Turkey
Description
In 2024, Turkey’s tobacco market experienced mixed dynamics shaped by macroeconomic volatility, evolving consumer habits, and rigid regulatory constraints. The industry continues to operate within a tightly controlled framework, with bans on e-vapour products and heated tobacco remaining in effect. Nonetheless, illicit sales through online channels and tobacco shops persist, exposing enforcement gaps. Although global health awareness and the de-normalisation of tobacco use continue to grow, Turk...
Euromonitor International's Tobacco in Turkey report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be the new legislative, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.
Product coverage: Cigarettes, Cigarettes (Illicit+Legal), Cigars, Cigarillos and Smoking Tobacco, E-Vapour Consumables (Illicit+Legal), Smokeless Tobacco, E-Vapour Products and Heated Tobacco.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Tobacco market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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Table of Contents
42 Pages
- Tobacco in Turkey
- Euromonitor International
- June 2025
- List Of Contents And Tables
- TOBACCO IN TURKEY
- EXECUTIVE SUMMARY
- Tobacco in 2024: The big picture
- 2024 key trends
- Competitive landscape
- Retail developments
- What next for tobacco?
- OPERATING ENVIRONMENT
- Legislation
- Legislative overview
- Summary 1 Legislation Summary at a Glance
- Minimum legal smoking age
- Smoking prevalence
- Plain packaging
- Point-of-sale display bans
- Smoking in public places
- Flavoured tobacco product ban
- Vapour products
- PRODUCTION/IMPORTS/EXPORTS
- MARKET INDICATORS
- Table 1 Number of Adult Smokers by Gender 2019-2024
- MARKET DATA
- Table 2 Sales of Tobacco by Category: Volume 2019-2024
- Table 3 Sales of Tobacco by Category: Value 2019-2024
- Table 4 Sales of Tobacco by Category: % Volume Growth 2019-2024
- Table 5 Sales of Tobacco by Category: % Value Growth 2019-2024
- Table 6 Forecast Sales of Tobacco by Category: Volume 2024-2029
- Table 7 Forecast Sales of Tobacco by Category: Value 2024-2029
- Table 8 Forecast Sales of Tobacco by Category: % Volume Growth 2024-2029
- Table 9 Forecast Sales of Tobacco by Category: % Value Growth 2024-2029
- DISCLAIMER
- SOURCES
- Summary 2 Research Sources
- CIGARETTES IN TURKEY
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Premium brands and immigration flows drive volume recovery
- British American Tobacco gains momentum with Kent portfolio
- Discounters outperform in a shifting retail landscape
- PROSPECTS AND OPPORTUNITIES
- Cigarette sales set to grow modestly as inflation eases and controls tighten
- Premium positioning and format innovation will shape market dynamics
- Brand development to focus on line extensions over disruptive innovation
- TAXATION AND PRICING
- Taxation rates
- Average cigarette pack price breakdown
- Summary 3 Average Cigarette Pack Price Breakdown: Brand Examples
- CATEGORY DATA
- Table 34 Sales of Cigarettes: Volume 2019-2024
- Table 35 Sales of Cigarettes by Category: Value 2019-2024
- Table 36 Sales of Cigarettes: % Volume Growth 2019-2024
- Table 37 Sales of Cigarettes by Category: % Value Growth 2019-2024
- Table 38 Sales of Cigarettes by Blend: % Volume 2019-2024
- Table 39 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2019-2024
- Table 40 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2019-2024
- Table 41 Sales of Cigarettes by Pack Size: % Volume2019-2024
- Table 42 Sales of Cigarettes by Price Band: % Volume 2019-2024
- Table 43 NBO Company Shares of Cigarettes: % Volume 2020-2024
- Table 44 LBN Brand Shares of Cigarettes: % Volume 2021-2024
- Table 45 Sales of Cigarettes by Distribution Format: % Volume 2019-2024
- Table 46 Illicit Trade Estimate of Cigarettes: Volume 2019-2024
- Table 47 Forecast Sales of Cigarettes: Volume 2024-2029
- Table 48 Forecast Sales of Cigarettes by Category: Value 2024-2029
- Table 49 Forecast Sales of Cigarettes: % Volume Growth 2024-2029
- Table 50 Forecast Sales of Cigarettes by Category: % Value Growth 2024-2029
- Table 51 Forecast Sales of Cigarettes by Blend: % Volume 2024-2029
- Table 52 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2024-2029
- Table 53 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2024-2029
- Table 54 Forecast Sales of Cigarettes by Pack Size: % Volume2024-2029
- Table 55 Forecast Sales of Cigarettes by Price Band: % Volume 2024-2029
- CIGARS, CIGARILLOS AND SMOKING TOBACCO IN TURKEY
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- High prices and regulation contribute to declining volumes across both categories
- Teka and Royal Tobacco lead in their respective segments amid shifting competitive dynamics
- Tobacco specialists expand their lead as the most trusted distribution channel
- PROSPECTS AND OPPORTUNITIES
- Recovery expected across all categories, supported by premium offerings and regulatory shifts
- Price hikes to continue, driven by inflation and currency pressures
- Product differentiation likely to focus on flavours and presentation, not innovation
- CATEGORY DATA
- Table 10 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2019-2024
- Table 11 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2019-2024
- Table 12 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2019-2024
- Table 13 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2019-2024
- Table 14 Sales of Cigars by Size: % Volume2019-2024
- Table 15 Sales of Cigarillos by Price Platform 2019-2024
- Table 16 NBO Company Shares of Cigars and Cigarillos: % Volume 2020-2024
- Table 17 LBN Brand Shares of Cigarsand Cigarillos: % Volume 2021-2024
- Table 18 NBO Company Shares of Cigars: % Volume 2020-2024
- Table 19 LBN Brand Shares of Cigars: % Volume 2021-2024
- Table 20 NBO Company Shares of Cigarillos: % Volume 2020-2024
- Table 21 LBN Brand Shares of Cigarillos: % Volume 2021-2024
- Table 22 NBO Company Shares of Smoking Tobacco: % Volume 2020-2024
- Table 23 LBN Brand Shares of Smoking Tobacco: % Volume 2021-2024
- Table 24 NBO Company Shares of Pipe Tobacco: % Volume 2020-2024
- Table 25 LBN Brand Shares of Pipe Tobacco: % Volume 2021-2024
- Table 26 NBO Company Shares of Fine Cut Tobacco: % Volume 2020-2024
- Table 27 LBN Brand Shares of Fine Cut Tobacco: % Volume 2021-2024
- Table 28 Distribution of Cigars and Cigarillos by Format: % Volume 2019-2024
- Table 29 Distribution of Smoking Tobacco by Format: % Volume 2019-2024
- Table 30 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2024-2029
- Table 31 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2024-2029
- Table 32 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2024-2029
- Table 33 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2024-2029
- SMOKELESS TOBACCO, E-VAPOUR PRODUCTS AND HEATED TOBACCO IN TURKEY
- 2024 DEVELOPMENTS
- Legal prohibition remains in place for all smokeless, e-vapour, and heated tobacco products
- CATEGORY INDICATORS
- Table 56 Number of Adult Vapers 2019-2024
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