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Tobacco in Turkey

Published Jun 24, 2025
Length 42 Pages
SKU # EP20156315

Description

In 2024, Turkey’s tobacco market experienced mixed dynamics shaped by macroeconomic volatility, evolving consumer habits, and rigid regulatory constraints. The industry continues to operate within a tightly controlled framework, with bans on e-vapour products and heated tobacco remaining in effect. Nonetheless, illicit sales through online channels and tobacco shops persist, exposing enforcement gaps. Although global health awareness and the de-normalisation of tobacco use continue to grow, Turk... Euromonitor International's Tobacco in Turkey report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be the new legislative, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change. Product coverage: Cigarettes, Cigarettes (Illicit+Legal), Cigars, Cigarillos and Smoking Tobacco, E-Vapour Consumables (Illicit+Legal), Smokeless Tobacco, E-Vapour Products and Heated Tobacco. Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data. Why buy this report? * Get a detailed picture of the Tobacco market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop. Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.

Table of Contents

42 Pages
Tobacco in Turkey
Euromonitor International
June 2025
List Of Contents And Tables
TOBACCO IN TURKEY
EXECUTIVE SUMMARY
Tobacco in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for tobacco?
OPERATING ENVIRONMENT
Legislation
Legislative overview
Summary 1 Legislation Summary at a Glance
Minimum legal smoking age
Smoking prevalence
Plain packaging
Point-of-sale display bans
Smoking in public places
Flavoured tobacco product ban
Vapour products
PRODUCTION/IMPORTS/EXPORTS
MARKET INDICATORS
Table 1 Number of Adult Smokers by Gender 2019-2024
MARKET DATA
Table 2 Sales of Tobacco by Category: Volume 2019-2024
Table 3 Sales of Tobacco by Category: Value 2019-2024
Table 4 Sales of Tobacco by Category: % Volume Growth 2019-2024
Table 5 Sales of Tobacco by Category: % Value Growth 2019-2024
Table 6 Forecast Sales of Tobacco by Category: Volume 2024-2029
Table 7 Forecast Sales of Tobacco by Category: Value 2024-2029
Table 8 Forecast Sales of Tobacco by Category: % Volume Growth 2024-2029
Table 9 Forecast Sales of Tobacco by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
Summary 2 Research Sources
CIGARETTES IN TURKEY
KEY DATA FINDINGS
2024 DEVELOPMENTS
Premium brands and immigration flows drive volume recovery
British American Tobacco gains momentum with Kent portfolio
Discounters outperform in a shifting retail landscape
PROSPECTS AND OPPORTUNITIES
Cigarette sales set to grow modestly as inflation eases and controls tighten
Premium positioning and format innovation will shape market dynamics
Brand development to focus on line extensions over disruptive innovation
TAXATION AND PRICING
Taxation rates
Average cigarette pack price breakdown
Summary 3 Average Cigarette Pack Price Breakdown: Brand Examples
CATEGORY DATA
Table 34 Sales of Cigarettes: Volume 2019-2024
Table 35 Sales of Cigarettes by Category: Value 2019-2024
Table 36 Sales of Cigarettes: % Volume Growth 2019-2024
Table 37 Sales of Cigarettes by Category: % Value Growth 2019-2024
Table 38 Sales of Cigarettes by Blend: % Volume 2019-2024
Table 39 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2019-2024
Table 40 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2019-2024
Table 41 Sales of Cigarettes by Pack Size: % Volume2019-2024
Table 42 Sales of Cigarettes by Price Band: % Volume 2019-2024
Table 43 NBO Company Shares of Cigarettes: % Volume 2020-2024
Table 44 LBN Brand Shares of Cigarettes: % Volume 2021-2024
Table 45 Sales of Cigarettes by Distribution Format: % Volume 2019-2024
Table 46 Illicit Trade Estimate of Cigarettes: Volume 2019-2024
Table 47 Forecast Sales of Cigarettes: Volume 2024-2029
Table 48 Forecast Sales of Cigarettes by Category: Value 2024-2029
Table 49 Forecast Sales of Cigarettes: % Volume Growth 2024-2029
Table 50 Forecast Sales of Cigarettes by Category: % Value Growth 2024-2029
Table 51 Forecast Sales of Cigarettes by Blend: % Volume 2024-2029
Table 52 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2024-2029
Table 53 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2024-2029
Table 54 Forecast Sales of Cigarettes by Pack Size: % Volume2024-2029
Table 55 Forecast Sales of Cigarettes by Price Band: % Volume 2024-2029
CIGARS, CIGARILLOS AND SMOKING TOBACCO IN TURKEY
KEY DATA FINDINGS
2024 DEVELOPMENTS
High prices and regulation contribute to declining volumes across both categories
Teka and Royal Tobacco lead in their respective segments amid shifting competitive dynamics
Tobacco specialists expand their lead as the most trusted distribution channel
PROSPECTS AND OPPORTUNITIES
Recovery expected across all categories, supported by premium offerings and regulatory shifts
Price hikes to continue, driven by inflation and currency pressures
Product differentiation likely to focus on flavours and presentation, not innovation
CATEGORY DATA
Table 10 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2019-2024
Table 11 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2019-2024
Table 12 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2019-2024
Table 13 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2019-2024
Table 14 Sales of Cigars by Size: % Volume2019-2024
Table 15 Sales of Cigarillos by Price Platform 2019-2024
Table 16 NBO Company Shares of Cigars and Cigarillos: % Volume 2020-2024
Table 17 LBN Brand Shares of Cigarsand Cigarillos: % Volume 2021-2024
Table 18 NBO Company Shares of Cigars: % Volume 2020-2024
Table 19 LBN Brand Shares of Cigars: % Volume 2021-2024
Table 20 NBO Company Shares of Cigarillos: % Volume 2020-2024
Table 21 LBN Brand Shares of Cigarillos: % Volume 2021-2024
Table 22 NBO Company Shares of Smoking Tobacco: % Volume 2020-2024
Table 23 LBN Brand Shares of Smoking Tobacco: % Volume 2021-2024
Table 24 NBO Company Shares of Pipe Tobacco: % Volume 2020-2024
Table 25 LBN Brand Shares of Pipe Tobacco: % Volume 2021-2024
Table 26 NBO Company Shares of Fine Cut Tobacco: % Volume 2020-2024
Table 27 LBN Brand Shares of Fine Cut Tobacco: % Volume 2021-2024
Table 28 Distribution of Cigars and Cigarillos by Format: % Volume 2019-2024
Table 29 Distribution of Smoking Tobacco by Format: % Volume 2019-2024
Table 30 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2024-2029
Table 31 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2024-2029
Table 32 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2024-2029
Table 33 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2024-2029
SMOKELESS TOBACCO, E-VAPOUR PRODUCTS AND HEATED TOBACCO IN TURKEY
2024 DEVELOPMENTS
Legal prohibition remains in place for all smokeless, e-vapour, and heated tobacco products
CATEGORY INDICATORS
Table 56 Number of Adult Vapers 2019-2024

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