
Tobacco in Tunisia
Description
Tobacco use remains a significant public health concern in Tunisia, with nearly one third of adults smoking cigarettes as of 2024. Despite increasing awareness of its health risks, smoking remains socially acceptable - especially among men and in rural areas. Moreover, while tobacco products are relatively expensive, the existing tax structure falls short of World Health Organization (WHO) recommendations, limiting its effectiveness as a deterrent. Although regulatory measures such as public smo...
Euromonitor International's Tobacco in Tunisia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be the new legislative, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.
Product coverage: Cigarettes, Cigarettes (Illicit+Legal), Cigars, Cigarillos and Smoking Tobacco, E-Vapour Consumables (Illicit+Legal), Smokeless Tobacco, E-Vapour Products and Heated Tobacco.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Tobacco market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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Table of Contents
46 Pages
- Tobacco in Tunisia
- Euromonitor International
- June 2025
- List Of Contents And Tables
- TOBACCO IN TUNISIA
- EXECUTIVE SUMMARY
- Tobacco in 2024: The big picture
- 2024 key trends
- Competitive landscape
- Retail developments
- What next for tobacco?
- OPERATING ENVIRONMENT
- Legislation
- Legislative overview
- Summary 1 Legislation Summary at a Glance
- Minimum legal smoking age
- Smoking prevalence
- Tar levels
- Health warnings
- Plain packaging
- Advertising and sponsorship
- Point-of-sale display bans
- Smoking in public places
- Low ignition propensity (LIP) cigarette regulation
- Flavoured tobacco product ban
- Vapour products
- PRODUCTION/IMPORTS/EXPORTS
- MARKET INDICATORS
- Table 1 Number of Adult Smokers by Gender 2019-2024
- MARKET DATA
- Table 2 Sales of Tobacco by Category: Volume 2019-2024
- Table 3 Sales of Tobacco by Category: Value 2019-2024
- Table 4 Sales of Tobacco by Category: % Volume Growth 2019-2024
- Table 5 Sales of Tobacco by Category: % Value Growth 2019-2024
- Table 6 Forecast Sales of Tobacco by Category: Volume 2024-2029
- Table 7 Forecast Sales of Tobacco by Category: Value 2024-2029
- Table 8 Forecast Sales of Tobacco by Category: % Volume Growth 2024-2029
- Table 9 Forecast Sales of Tobacco by Category: % Value Growth 2024-2029
- DISCLAIMER
- SOURCES
- Summary 2 Research Sources
- CIGARETTES IN TUNISIA
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Cigarettes volumes see marginal decline in 2024
- Régie Nationale des Tabacs et des Allumettes (RNTA) and Manufacture des Tabacs de Kairouan (MTK) continue as key players
- Traditional retailers are main distributors
- PROSPECTS AND OPPORTUNITIES
- Cigarettes will come under pressure from supply issues and shifting consumer preferences
- Illicit cigarette will remain an issue amid economic pressures and border challenges
- Stagnant prices will stifle innovation
- TAXATION AND PRICING
- Average cigarette pack price breakdown
- Summary 3 Average Cigarette Pack Price Breakdown: Brand Examples
- CATEGORY DATA
- Table 10 Sales of Cigarettes: Volume 2019-2024
- Table 11 Sales of Cigarettes by Category: Value 2019-2024
- Table 12 Sales of Cigarettes: % Volume Growth 2019-2024
- Table 13 Sales of Cigarettes by Category: % Value Growth 2019-2024
- Table 14 Sales of Cigarettes by Blend: % Volume 2019-2024
- Table 15 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2019-2024
- Table 16 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2019-2024
- Table 17 Sales of Cigarettes by Pack Size: % Volume 2019-2024
- Table 18 Sales of Cigarettes by Price Band: % Volume 2019-2024
- Table 19 NBO Company Shares of Cigarettes: % Volume 2020-2024
- Table 20 LBN Brand Shares of Cigarettes: % Volume 2021-2024
- Table 21 Sales of Cigarettes by Distribution Format: % Volume 2019-2024
- Table 22 Illicit Trade Estimate of Cigarettes: Volume 2019-2024
- Table 23 Forecast Sales of Cigarettes: Volume 2024-2029
- Table 24 Forecast Sales of Cigarettes by Category: Value 2024-2029
- Table 25 Forecast Sales of Cigarettes: % Volume Growth 2024-2029
- Table 26 Forecast Sales of Cigarettes by Category: % Value Growth 2024-2029
- Table 27 Forecast Sales of Cigarettes by Blend: % Volume 2024-2029
- Table 28 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2024-2029
- Table 29 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2024-2029
- Table 30 Forecast Sales of Cigarettes by Pack Size: % Volume 2024-2029
- Table 31 Forecast Sales of Cigarettes by Price Band: % Volume 2024-2029
- CIGARS, CIGARILLOS AND SMOKING TOBACCO IN TUNISIA
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Sharp decline amid financial and operational challenges
- Régie Nationale des Tabacs et des Allumettes maintains its dominance
- Tobacco specialists and on-trade outlets lead distribution
- PROSPECTS AND OPPORTUNITIES
- Market will rebound despite ongoing challenges
- Illicit trade could increase, while shisha use is on the rise
- Limited innovation to hamper growth
- CATEGORY DATA
- Table 32 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2019-2024
- Table 33 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2019-2024
- Table 34 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2019-2024
- Table 35 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2019-2024
- Table 36 Sales of Cigars by Size: % Volume 2019-2024
- Table 37 Sales of Cigarillos by Price Platform 2019-2024
- Table 38 NBO Company Shares of Cigars and Cigarillos: % Volume 2020-2024
- Table 39 LBN Brand Shares of Cigars and Cigarillos: % Volume 2021-2024
- Table 40 NBO Company Shares of Cigars: % Volume 2020-2024
- Table 41 LBN Brand Shares of Cigars: % Volume 2021-2024
- Table 42 NBO Company Shares of Cigarillos: % Volume 2020-2024
- Table 43 LBN Brand Shares of Cigarillos: % Volume 2021-2024
- Table 44 NBO Company Shares of Smoking Tobacco: % Volume 2020-2024
- Table 45 LBN Brand Shares of Smoking Tobacco: % Volume 2021-2024
- Table 46 NBO Company Shares of Pipe Tobacco: % Volume 2020-2024
- Table 47 LBN Brand Shares of Pipe Tobacco: % Volume 2021-2024
- Table 48 NBO Company Shares of Fine Cut Tobacco: % Volume 2020-2024
- Table 49 LBN Brand Shares of Fine Cut Tobacco: % Volume 2021-2024
- Table 50 Distribution of Cigars and Cigarillos by Format: % Volume 2019-2024
- Table 51 Distribution of Smoking Tobacco by Format: % Volume 2019-2024
- Table 52 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2024-2029
- Table 53 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2024-2029
- Table 54 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2024-2029
- Table 55 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2024-2029
- SMOKELESS TOBACCO, E-VAPOUR PRODUCTS AND HEATED TOBACCO IN TUNISIA
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Smokeless tobacco declines as heated products gain traction
- RNTA maintains dominance in smokeless and heated tobacco markets
- Small local grocers dominate distribution
- PROSPECTS AND OPPORTUNITIES
- Heated tobacco to drive growth
- Illicit e-vapour market is expected to grow
- Innovation will be limited to heated tobacco and devices
- CATEGORY INDICATORS
- Table 56 Number of Adult Vapers 2019-2024
- CATEGORY DATA
- Table 57 Sales of Smokeless Tobacco by Category: Volume 2019-2024
- Table 58 Sales of Smokeless Tobacco by Category: % Volume Growth 2019-2024
- Table 59 Sales of E-Vapour Products by Category: Volume 2019-2024
- Table 60 Sales of E-Vapour Products by Category: % Volume Growth 2019-2024
- Table 61 Sales of Tobacco Heating Devices: Volume 2019-2024
- Table 62 Sales of Tobacco Heating Devices: % Volume Growth 2019-2024
- Table 63 Sales of Heated Tobacco: Volume 2019-2024
- Table 64 Sales of Heated Tobacco: % Volume Growth 2019-2024
- Table 65 Sales of Tobacco Free Oral Nicotine: Volume 2019-2024
- Table 66 Sales of Tobacco Free Oral Nicotine: % Volume Growth 2019-2024
- Table 67 Sales of Tobacco Free Oral Nicotine by Category: Value 2019-2024
- Table 68 Sales of Tobacco Free Oral Nicotine: % Value Growth 2019-2024
- Table 69 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2019-2024
- Table 70 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2019-2024
- Table 71 Sales of E-Liquids by Nicotine Strength: % Value 2021-2024
- Table 72 NBO Company Shares of Smokeless Tobacco: % Volume 2020-2024
- Table 73 LBN Brand Shares of Smokeless Tobacco: % Volume 2021-2024
- Table 74 NBO Company Shares of E-Vapour Products: % Value 2020-2024
- Table 75 LBN Brand Shares of E-Vapour Products: % Value 2021-2024
- Table 76 NBO Company Shares of Tobacco Heating Devices: % Volume 2020-2024
- Table 77 LBN Brand Shares of Tobacco Heating Devices: % Volume 2021-2024
- Table 78 NBO Company Shares of Heated Tobacco: % Volume 2020-2024
- Table 79 LBN Brand Shares of Heated Tobacco: % Volume 2021-2024
- Table 80 NBO Company Shares of Tobacco Free Oral Nicotine: % Volume 2020-2024
- Table 81 LBN Brand Shares of Tobacco Free Oral Nicotine: % Volume 2021-2024
- Table 82 Distribution of Smokeless Tobacco by Format: % Volume 2019-2024
- Table 83 Distribution of E-Vapour Products by Format: % Value 2019-2024
- Table 84 Distribution of Tobacco Heating Devices by Format: % Volume 2019-2024
- Table 85 Distribution of Heated Tobacco by Format: % Volume 2019-2024
- Table 86 Forecast Sales of Smokeless Tobacco by Category: Volume 2024-2029
- Table 87 Forecast Sales of Smokeless Tobacco by Category: % Volume Growth 2024-2029
- Table 88 Forecast Sales of E-Vapour Products by Category: Volume 2024-2029
- Table 89 Forecast Sales of E-Vapour Products by Category: % Volume Growth 2024-2029
- Table 90 Forecast Sales of Tobacco Heating Devices: Volume 2024-2029
- Table 91 Forecast Sales of Tobacco Heating Devices: % Volume Growth 2024-2029
- Table 92 Forecast Sales of Heated Tobacco: Volume 2024-2029
- Table 93 Forecast Sales of Heated Tobacco: % Volume Growth 2024-2029
- Table 94 Forecast Sales of Tobacco Free Oral Nicotine: Volume 2024-2029
- Table 95 Forecast Sales of Tobacco Free Oral Nicotine: % Volume Growth 2024-2029
- Table 96 Forecast Sales of Tobacco Free Oral Nicotine by Category: Value 2024-2029
- Table 97 Forecast Sales of Tobacco Free Oral Nicotine by Category: % Value Growth 2024-2029
- Table 98 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2024-2029
- Table 99 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2024-2029
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