Tobacco in Thailand

The overall tobacco market continued its downward trend in Thailand in 2024, marking several consecutive years of decline following the introduction of the new excise tax. The significant price increases resulting from the tax appear to have reduced consumer demand, particularly amongst lower-income groups. This shift has also contributed to the rapid expansion of the illicit tobacco market, as consumers have sought less expensive alternatives. Moreover, the growing popularity of e-cigarettes ha...

Euromonitor International's Tobacco in Thailand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be the new legislative, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Cigarettes, Cigarettes (Illicit+Legal), Cigars, Cigarillos and Smoking Tobacco, E-Vapour Consumables (Illicit+Legal), Smokeless Tobacco, E-Vapour Products and Heated Tobacco.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Tobacco market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.